The PHA Group has been appointed by outdoor events company Threshold Sports to drive sign ups and promote its stable of ultra-marathon events taking place in the UK in 2019.
The PHA Group will work with Threshold Sports to promote five events, including three ultra-marathons and two cycling races, that will be taking place in various locations across the UK next year.
Cara da Silva, Marketing Director at Threshold Sports, said: “We decided to partner with The PHA Group once again following the exceptional delivery of PR activity during Threshold Sports’ Dixons Carphone Race to the Stones event in 2018. The results we’re excellent and the company has a brilliant understanding of the mass participation events industry.”
Cara added: “Threshold Sports has worked with some of the world’s best-known companies to create extraordinary outdoor challenges that really test the fibre and spirit of every competitor. In 2019, we will continue to push every entrant to achieve their goals and help them every step or peddle along the way.
Tom Inskip, Senior Account Director at The PHA Group, said: “We’re very pleased to be working with Threshold Sports again in 2019 following our successful collaboration for the Dixons Carphone Race to the Stones in 2018.”
“The events are a real test of character and we want to work with Threshold Sports to help it carry on delivering exceptional events next year.”
