PAN Communications, an integrated marketing and PR firm for the B2B tech and healthcare industries, announced the hire of Vice President Kari Hulley who will play an integral role in strengthening the firm’s position as a go-to resource for brands seeking a partnership with cutting-edge campaigns and unparalleled results. Her presence on the West Coast will support PAN in maintaining relationships with key clients, amplifying the agency’s brand awareness in the Bay Area, and securing the firm’s target accounts to further establish its already impressive network.

“This is a pivotal time for PAN, marked by impressive growth across all offices, a unique and forever integrated approach to PR, and above all, an amazing company culture,” said Hulley. “Joining the talented PAN West team has provided me with an incredible opportunity to combine my passion for corporate storytelling with a love of people management and development – all while working in the epicenter of technology innovation and market disruption.”

Hulley hails from InkHouse, where she helped establish the agency’s healthcare practice, while also leading comprehensive, integrated programs across the technology landscape. Working with brands such as NeuroMetrixErgotronPatientKeeperLogMeIn and Ipswitch, her expertise spans industries including technology, enterprise software, security, education and healthcare.

Leaning on her past client experience, Hulley will be responsible for growing both the healthcare and B2B technology portfolios for PAN in its San Francisco region. She will focus her time on helping innovators of all shapes and sizes develop and execute strategic, creative and high-impact integrated marketing and PR campaigns.

“I’m excited for the potential that Kari holds to help our brand grow throughout the Bay Area, both in building PAN’s client base and in attracting and retaining the very best talent that San Francisco has to offer,” said Philip A. Nardone Jr., president and CEO. “In the short time that she’s been with the agency thus far, Kari has provided our West Coast team with a fresh perspective on IM&PR and I look forward to watching her thrive as a leader in one of PAN’s key markets.”

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