PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role, Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail—to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where she will be responsible for scaling the product team and managing the expansion of PebblePost’s platform capabilities.
Barbieri brings a 25-year career in digital leadership roles at both private and public companies, in corporate development, strategic planning, business development, product management, marketing and as a Founder and CEO. Most recently, he served as chief strategy officer at YuMe, where he oversaw corporate development and marketing, taking the company public in August 2013, and closing a $150 million public-to-public merger with RhythmOne in March 2018. Previously, he was founder and chief product officer at Transpera, a mobile video ad platform which was sold to Tremor Video, as well as group product manager at Microsoft, where he headed product, planning, business development, marketing and retail teams responsible for the global roll out of mobile entertainment products and software.
“I have known Frank for about 10 years and he has been involved as a PebblePost investor and advisor since our founding. He is a proven leader, with a strong track record of delivering exceptional results that spans over two decades,” said Lewis Gersh, chief executive officer of PebblePost. “We are excited to have someone with Frank’s deep development and digital media experience on board, to further enhance our management team and support our continued growth and momentum in the market we created.”
“I have been a believer in the PebblePost vision from the beginning,” said Barbieri. “As the first to bring digital advertising capabilities to physical mail, PebblePost is truly the market leader. It is an exciting time to join the company, with more brands than ever before using Programmatic Direct Mail® to achieve far higher marketing performance goals than digital channels can provide.”
Tanzosh brings nearly a decade of experience in digital media roles. Prior to joining PebblePost, she was vice president advertising product innovation at Kargo, where she played a crucial role defining and driving the strategic direction of the company’s advertising product offerings and product development based on data-driven insights, business needs, and industry trends.
“In the world of marketing technology, where everyone does the same thing, PebblePost is doing something truly unique and exciting,” said Tanzosh. “I’m thrilled to play a role in developing and scaling a product I really believe in.”