Zapwater Communications announced that it has been retained by Gen Z beauty brand, Petite ‘n Pretty. Zapwater’s scope of work will include media relations, influencer relations, events and strategic partnerships to increase brand awareness and sales.
Founded in 2018 in Los Angeles by industry veteran Samantha Cutler, Petite ‘n Pretty is on a mission to empower, encourage and embrace creativity in girls and boys and seeks to redefine pretty as an inclusive feeling that is inside us. Petite ‘n Pretty is designed for petite-sized features with formulas that are pediatrician-approved, free of parabens, talc, nuts and are produced cruelty free. Known for producing high-quality products in a variety of age-appropriate shades and finishes, Petite ‘n Pretty gives customers the opportunity to create playful, safe and fun looks.
“Zapwater is thrilled to continue expanding our work in the beauty and consumer goods categories,” says David Zapata, CEO and founder of Zapwater. “With exciting product launches scheduled for holiday and the new year, our team is looking forward to sharing this creative and clean beauty brand with media, influencers and consumers.”