PHG Consulting, a global leader in crafting creative marketing solutions for the travel and hospitality industries, announced the addition of the Ministry of Tourism of Jalisco to its ever-growing roster of international destination clients. The company has also expanded its representation services for the Guadalajara Convention and Visitors Bureau, a long-standing client.
PHG Consulting has worked with the Guadalajara CVB since 2015 handling travel trade representation, public relations, and social media services for the U.S. and Canadian markets. This past May, the company’s purview expanded to include group sales initiatives in both North and South America. As part of this new project, PHG Consulting team members who are based in the U.S. and Mexico City will assess hotels, venues, and tourism service providers in Guadalajara to determine their ability to adequately serve the target markets. Based upon this evaluation, PHG Consulting will develop and execute a plan to generate leads and sales from high-profile meeting planners and international congress planners. PHG Consulting will also conduct quarterly MICE training programs, build a MICE section within VisitGuadalajara.com, and represent the destination at major tradeshows and events.
As a result of PHG Consulting’s sustained success working with the Guadalajara CVB, the Ministry of Tourism of Jalisco selected the company to launch a strategic public relations program in the United States that promotes the entire state. This yearlong agreement includes responsibilities for PHG Consulting to generate awareness and support increased visitation to Jalisco’s key tourism areas including Puerto Vallarta; Guadalajara; Costalegre, which was notably named one of the “52 Places to Go” in 2019 by The New York Times; and a number of Magical Towns recognized for their natural beauty, cultural richness, and historical relevance. PHG Consulting team members in New York City and Newport Beach, California will service the account.
An influx of investment throughout Jalisco has made the area increasingly attractive to international tourists seeking to combine a laidback beach vacation with a cosmopolitan and culture-filled city break. A new highway slated for completion by the beginning of 2020 will drastically improve connectivity within the state, making road travel between tourist areas easier and quicker than ever before. New hotels of all brands, styles, and price points are under construction and renovation, including the highly anticipated Four Seasons Tamarindo slated to open in Costalegre in 2020. Jalisco’s third international airport in Costalegre is also under construction.