PHG Consulting, a global leader in crafting creative, impactful marketing solutions for the travel and hospitality industries, is pleased to announce that it has been selected as the agency of record for the Cayman Islands. As part of a three-year agreement, PHG Consulting will focus on raising awareness for the destination among audiences in Argentina, Brazil, and Mexico through public relations, trade, marketing, and promotional initiatives that support the new “Dream In Cayman” campaign and highlight the unique, unforgettable experiences available in the Cayman Islands.
“The continued investment in Latin America aligns with our long-term goal of flattening seasonality and ensuring long-term success for our tourism product,” said Mrs. Rosa Harris, Director of the Cayman Islands Department of Tourism (CIDOT). “We are excited to continue building our relationships with our trade partners and travelers in Argentina, Brazil, and Mexico through this partnership with PHG Consulting.”
“We are thrilled to expand our Latin American portfolio by working with a destination like the Cayman Islands that has so much to offer travelers,” said Santiago Gonzalez, Vice President of Development & Marketing for PHG Consulting. “Our global network and the creative approach we take to every client program allows us to connect destinations around the world with key source markets, and we are excited to collaborate with the Cayman Islands to help grow arrivals from these three important countries in the coming months and years.”
In addition to the Cayman Islands, PHG Consulting’s multilingual Latin American team also handles public relations and trade outreach for VISIT FLORIDA in Colombia, Peru, and Ecuador, and manages group sales efforts for the Guadalajara Visitors and Convention Bureau in North and South America. A U.S.-based team manages public relations, social media, and digital marketing efforts for North American outbound tourism to destinations including Puerto Vallarta; Guadalajara; the Mexican state of Jalisco; Honduras; Suzhou, China; and Nanjing, China.
About PHG Consulting
A division of Preferred Hotel Group – the family-owned company that manages and operates other global travel and hospitality brands including Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, and Beyond Green Travel – PHG Consulting offers a vast portfolio of consulting services that brings organizations through the complete marketing process, while providing them with unparalleled access to travel trade decision makers, media, and consumers around the world. PHG Consulting specializes in crafting intelligent, integrated campaigns that drive strategic results to increase revenue and visitor awareness and connect global clients to key source markets. Visit www.PHGConsulting.com to learn more.
About the Cayman Islands
The Cayman Islands is a premier destination for discriminating travelers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognized as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. The Cayman Islands is located 480 miles south of Miami, making connections from Argentina, Brazil and Mexico with an easy stop-over. More information about the Cayman Islands can be found at visitcaymanislands.com or www.divecayman.ky.
From large group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities – including snorkeling, diving, jet-skiing, caving, and nature trails – and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveler or special occasion.
