Pilot Automotive, a leading supplier of aftermarket automotive and truck accessories, announced that it has named Kathryn Reinhardt as Vice President of Marketing.
“Kathryn is the perfect storm of SEMA industry experience and passion blended with brand building, as well as grassroots and digital marketing experience. She shares our enthusiasm for our industry and brings an unparalleled energy to our brand-building mission” said Scott Webb, Pilot’s President & CEO.
Reinhardt has 15 years of aftermarket experience in marketing roles at SEMA member leaders such as MagnaFlow, Go Rhino and Advanstar. She was named SEMA Person of the Year in 2015 and received the SEMA Vanguard Award, along with the SEMA Businesswomen’s Network Woman of the Year in 2014. She is the current chair of LTAA, a committee member of SEMA Cares and a Women in Auto Care committee member.
“I am beyond excited to drive Pilot’s marketing team into the future. I see so many opportunities for brand equity and consumer growth. I am fortunate to be able to work with a stellar team of people who want to grow the company and shift into the next gear.”
Pilot was founded by now Chairman, Calvin Wang. Known for innovation across numerous interior and exterior accessories categories Pilot has been a trusted aftermarket supplier for over 30 years based in Southern California. Today Pilot has a consumer brand portfolio consisting of Rolling Big Power® ‘RBP’, Voodoo Ride®, Bully®, DC Sports®, ROVI® and others.