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‘Potty’ Apprentice Star Elizabeth McKenna Chooses Radioactive PR 

by | Jun 29, 2018

Radioactive PR has added Elizabeth McKenna to its client roster, alongside other personal PR client and brand accounts.

The agency will build ‘brand Elizabeth’ with a three-pronged approach that promotes Elizabeth as a media personality—with multiple conversations occurring with production companies at present, as a small business expert passionate about digital change and as the brains behind online gift-bundle florist Lizzie’s Bundles, which counts among its clientele members of the public, high profile corporates and even royalty, having prepared flowers for the Duchess of Sussex, Meghan Markle’s first public appearance with Prince Harry (images and video here).

The new client announcement comes the same week Radioactive PR has introduced a four-day working week without cutting staff pay.

Radioactive PR aim to create awareness of Lizzie’s Bundles among B2C and B2B customers and potential investors. Brand activity will have a multi-stranded approach that covers consumer news, lifestyle, business and floristry trade media, as well as highlighting Elizabeth’s unique personality and background.

Australia-born Elizabeth McKenna, who has been a florist for more than twenty years, appeared as a contestant on the 2017 series of The Apprentice, and was dubbed the ‘standout star’. As well as a recently-announced show on BBC Radio Nottingham, Elizabeth is being considered for several TV opportunities.

Radioactive PR works with a wide variety of clients, including premium international personal training business Ultimate Performance Fitness, leading online garage and car repair marketplace, WhoCanFixMyCar.com, and Childcare.co.uk, the UK’s largest childcare platform.

Elizabeth McKenna said, “It’s exciting to have Radioactive PR’s support to help build both my personal brand given their personal PR expertise, and to support Lizzie’s Bundles growth.

“I have no doubt the team will be able to help me to achieve success—especially with regards to getting across my passion for British businesses and the adoption of digital change. I’m a bit bonkers, but they’ll soon get used to me!”

Rich Leigh, Radioactive PR’s founder and director, said, “Personal PR, often linked to brand, is a real area of expertise within the agency—with some amazing results we can discuss, and some we obviously can’t! When I was first introduced to Elizabeth, I was taken by her incredible upbringing, which not many people know about, but also, how savvy she is. She’s not your typical reality TV star, and while she was begged to take on certain ‘celebrity’ TV show opportunities, the fact she steered away from them despite the money on the table and the potential for short-term exposure shows me she’s got a bigger picture in mind that begins with her ability as a businesswoman, first and foremost.

“She’s got a great personality, and a LOT to say, so here’s to our newest client!”

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