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Powerhouse Communications expands CPG client roster with addition of Pasolivo

by | Mar 22, 2021

Powerhouse Communications, a creative public relations agency specializing in brand storytelling, media relations and influencer programs, has been retained by Pasolivo to lead its national media and influencer relations efforts. Based in Paso Robles, the heart of California’s wine country, Pasolivo produces award-winning extra virgin olive oil and flavored olive oils and offers bath and body products blended with Pasolivo olive oil, along with a curated collection of artisanal foods and housewares. Powerhouse will manage Pasolivo’s national PR and influencer programs with the goal of educating the public about the differences, benefits and versatility of a premium olive oil vs. those commonly found on grocery store shelves.

“We are thrilled to partner with Powerhouse’s talented team of narrators to tell the Pasolivo story in the most meaningful way,” said Marisa Bloch Gaytan, General Manager for Pasolivo and Level 2 Olive Oil Sommelier. “After our initial conversation, it was clear that the Powerhouse team possessed the know-how, experience and enthusiasm we were seeking in an agency. They are extremely proactive, having unearthed many creative pitching angles of their own, and we’re confident they will help take the Pasolivo brand to new heights.”

Pasolivo’s 45-acre orchard is home to 12 olive tree varietals from Italy, Spain, France and California allowing for extremely unique and original blends that you won’t find anywhere else.

Their small batch, tree-to-table process enables the control of production from start to finish, ensuring a consistently superior olive oil product across the board. Along with award-winning olive oils, Pasolivo transforms its high-quality oil into luxurious bath and body products and offers a large selection of expertly curated artisanal food products like vinegars, salt blends, spices and sauces.

“We absolutely love the awareness potential when working with packaged goods! Not only do we want to get our clients’ product into the hands of key media and influencers, we want to do it in a way that makes them impossible to forget,” said Kristin Daher, President & Chief Storyteller of Powerhouse Communications. “As passionate home cooks and foodies ourselves, we are excited to introduce Pasolivo’s unparalleled olive oil products to likeminded media and influencers who care about the quality, integrity and authenticity of the products they use both in and out of the kitchen.”

As an agency specializing in CPG across a variety of categories including snacks and candy, canned goods, health, frozen food and coffee, the Powerhouse team is an authority in generating CPG awareness. On the PR side, Powerhouse works all the angles to create new opportunities for media coverage; while social and influencer programs are designed to keep client products top of mind with consumers. Whether regional availability or national campaigns, Powerhouse has successfully launched products from both established and emerging brands using a mix of methods proven to capture the attention of the media, drive sales and ultimately establish brand loyalty among end users.

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