Powerhouse Communications Named AOR for WOLO WanderSnacks

by | Jan 16, 2018

WOLO WanderSnacks, creator of the WanderBar, the world’s first protein bar made expressly for travel, has hired Powerhouse Communications to lead the brand’s public relations and influencer programs while supporting its aggressive retail growth strategy. An emerging brand to watch, WOLO has retained Powerhouse to plan and execute creative communications campaigns designed to engage consumers who are passionate about travel.

“The Powerhouse team is creative, passionate and full of positive energy, and we’re excited to embark on this adventure with an agency that truly understands what WOLO is all about,” said Angela Bailey, Senior Brand Manager for WOLO. “Besides being a great personality fit, we’re impressed with Powerhouse’s past results and creative approach to PR; and we’re confident they will play a key role in shaping the brand and taking WOLO to new heights.”

“If there’s anything that excites the Powerhouse team as much as food, it’s travel, and we are beyond thrilled to partner with WOLO allowing us to bring these two passions together,” said Kristin Daher, president of Powerhouse Communications. “Since getting our hands on WOLO WanderBars, they’ve become a staple for our travels and everyday snacks in the office, and we’re looking forward to getting these delicious bars into the hands of wanderlusters everywhere!”

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