Powerhouse PR President Kristin Daher Elected to the CRA Foundation’s Board of Directors

by | Feb 20, 2020

Kristin Daher, president and chief storyteller of Powerhouse Communications, a creative public relations agency specializing in the franchise and restaurant industries, was recently elected onto the board of directors for the California Restaurant Association Foundation (CRAF), a non-profit that invests in and empowers California’s restaurant workforce.

Daher will utilize the resources of her agency to bring awareness to the important programs offered by CRAF including Restaurants Care, providing emergency assistance to restaurant workers who have experienced sudden tragedies and hardships, and ProStart which provides introductory culinary arts training and hospitality career-exploration programs for high school students to give them the best possible start in the professional culinary world.

“We are thrilled that Kristin has joined our board as we recognize the huge value that she brings to our cause with the backing of her Powerhouse PR agency,” said Alycia Harshfield, Executive Director of CRAF. “Along with successfully driving awareness strategies for her clients, Kristin has a deep understanding and appreciation of the restaurant industry. I am confident that she will be a tremendous asset to our foundation.”

As experts in restaurant PR, Powerhouse is adept at conceptualizing and managing a large variety of campaigns and initiatives for national brands. Understanding the unique challenges and opportunities presented within the restaurant industry, Powerhouse knows how to remain relevant in a competitive marketplace.

“I found a special connection to CRAF and am eager to shine the spotlight on the amazing work they do to support aspiring culinary students and restaurant workers who have fallen on hard times,” said Daher. “The fact is, CRAF could be helping so many more individuals in need if more in the restaurant community knew what the foundation had to offer… and that’s where I come in.”

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