Following a comprehensive rebrand to kick off 2023, Powerhouse+Co., a creative public relations agency specializing in brand storytelling, media relations, social media and influencer programs, is proud to announce an array of team promotions and new hires, further bolstering the award-winning agency’s in-house talent.
The elevation of three integral team members, plus the addition of two experienced marketing specialists, enhances Powerhouse+Co.’s trio of core service competencies and delivers even more energy, knowhow and brainpower to the firm. Powerhouse+Co. launches into the new year well-positioned to offer to existing and potential partners more invaluable resources, needle-moving ideas and breakthrough marketing-communications solutions. The staffing changes also fuel the agency’s collaborative, team-first culture – an enduring Powerhouse hallmark.
“This is the most exciting time in company history to be a Powerhouse, and following several recent staffing changes, our team is the deepest and most talented group we’ve ever assembled,” said Kristin Daher, Founder and CEO of Powerhouse+Co. “I’m always excited to begin a new year, but the start of 2023 doesn’t just signify a new year for the agency, it also represents a new and pivotal chapter in our story.”
Powerhouse+Co.’s five new personnel changes are summarized as follows:
Kathryn Kelly, Director of Client Services
Recently elevated from account manager, Kathryn Kelly joins Powerhouse+Co.’s Leadership Team and oversees all day-to-day account activities for the agency, applying a host of proven and critically important problem-solving and organizational skills to the position. She also is responsible for the supervision and management of Powerhouse+Co.’s impressive account services team, spanning public relations, social media and influencer programs.
Dani DeVries, Account Manager
With years of impactful food, hospitality and CPG experience to her credit, Dani DeVries joined Powerhouse+Co. to lead several prominent agency restaurant accounts, while maintaining Powerhouse’s reputation for client excellence. A talented media relations professional, communications strategist and client counselor, DeVries’ fresh ideas and dynamic personality make her an ideal fit with the growing agency.
Liz Bloot, Social Media Strategist
As Powerhouse+Co. continues to enhance its social media menu, the agency recently welcomed Liz Bloot, who brings to the firm significant digital experience, including innovative and effective social media support for brands across a multitude of industries. In her role with Powerhouse+Co., she creates and executes results-driven social media campaigns and influencer relations activities for consumer clients.
Kristyna Otto, Senior Account Executive
Kristyna Otto has been promoted from account executive. During her tenure at Powerhouse, she’s served as one of the agency’s most effective media relations professionals, earning high praise from clients, colleagues and journalists. In her new role, she will continue to help guide Powerhouse’s media relations machine, all the while managing and mentoring junior team members.
Kelly Itatani, Account Executive
Rapidly growing in her career, Kelly Itatani has been promoted to account executive, and will continue to support Powerhouse’s restaurant, health and fitness and nonprofit clients in the elevated role. Her reputation for being reliable, positive and capable matches her reputation for leading effective influencer campaigns and delivering high-profile media coverage.
“Powerhouse+Co. is in continual growth mode, and while we are excited to be adding to an already-impressive client roster, we are even more excited to be supporting this growth from inside the agency,” said Kevin Twer, Chief Operating Officer. “Our team is made up of immensely talented communications professionals, and they allow us to deliver the best-in-class services that clients require, especially in such a competitive marketplace where standing out is a top priority.”
Powerhouse+Co. is an ideas agency offering public relations, influencer programs and social media services for consumer brands across a variety of industries. The Powerhouse team is made up of talented storytellers and hungry thought-leaders who are equally focused on the creative and strategic elements of the agency’s work. With a long track record of generating impactful coverage where it counts, Powerhouse+Co. excels in imaginative brand storytelling and creating unique awareness opportunities for its clients. For more information, visit www.powerhouseandco.com. Follow Powerhouse on social for exciting agency updates: LinkedIn, Instagram and Facebook.