Award-Winning PR Agency to Lead Media and Influencer Relations for the Rapidly Expanding Greek Street Food Concept
SANTA ANA, Calif. (October 16, 2023) – Powerhouse+Co., a creative public relations agency specializing in brand storytelling, media relations and influencer programs, has been retained by the rapidly growing Greek street food chain, Nick the Greek, as its agency of record. Powerhouse will lead consumer and industry PR and influencer relations efforts for the brand, leveraging years of results-driven communications experience and successful initiatives for an array of franchise restaurant concepts, including Mountain Mike’s Pizza, TOUS les JOURS, Juice It Up! and WaBa Grill. The award-winning agency was recently recognized by Entrepreneur magazine for the fourth time as one of the country’s top franchise PR firms, underscoring its deep expertise in elevating franchise brand awareness and helping franchisors effectively position their opportunity to prospective franchisees.
“As we continue to grow Nick the Greek strategically across the Western United States and attract talented, passionate franchisees to our system, we recognize the value of partnering with an equally talented and passionate public relations agency to elevate our unique marketplace position among the audiences that matter,” said Nick ‘Baby Nick’ Tsigaris, Chief Marketing Officer for Nick the Greek. “We’ve already experienced Powerhouse’s impressive ability to develop targeted campaigns that align with our goals, especially attracting local consumers to new restaurants and securing brand-focused media opportunities, and we’re excited to tap the agency’s comprehensive service menu to help grow our brand with consumers and aspiring franchisees alike.”
Alongside Nick the Greek’s experienced ownership and leadership teams, Powerhouse will develop and execute strategic, comprehensive communications and influencer programs focused on launching the brand in new markets and differentiating Nick the Greek from other Mediterranean concepts. The brand also will lean on Powerhouse’s deep expertise at impacting consumer dining choices and generating interest among potential franchisees.
Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. By specializing in Greek street food, born from countless trips to Greece and generations-old family recipes, Nick the Greek has carved out a unique space in the ultra-competitive fast casual sector. Closing in on 70 restaurants open, the brand is poised to begin its 10-year anniversary year in 2024 having more than doubled its footprint since 2020. Nick the Greek proudly operates throughout California, Nevada, Arizona, Texas, Kansas, Missouri and Utah.
“We have proudly supported dozens of restaurant franchise brands as they’ve grown from emerging to established concepts, and we know the importance of a well-balanced public relations and influencer strategy that resonates equally with consumers and franchisees,” said Kristin Daher, Founder and CEO of Powerhouse+Co. “This dual focus, driven by compelling storytelling and strong relationships, will fuel Nick the Greek’s rapid expansion, as the brand continues to bring authentic Greek street food to more markets across the United States.”
With longstanding experience supporting a deep client roster spanning many industries, including restaurant, franchise, CPG, consumer tech, nonprofit and health and fitness, Powerhouse+Co. conceptualizes and implements award-winning strategic communications campaigns and other value-added initiatives for national, regional and local brands. The agency is successful at helping all its clients remain relevant in a competitive marketplace with a team of seasoned agency practitioners who understand the unique challenges and opportunities presented within crowded industries.
To learn more about Powerhouse+Co. and view agency results and case studies, visit www.powerhouseandco.com.
Powerhouse+Co. is an ideas agency offering public relations, influencer programs and social media services for consumer brands across a variety of industries. The Powerhouse team is made up of talented storytellers and hungry thought-leaders who are equally focused on the imaginative and strategic elements of the agency’s work. With a long track record of generating impactful coverage where it counts, Powerhouse excels in impactful brand storytelling and creating unique awareness opportunities for its clients. For more information, visit www.powerhouseandco.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts 60 locations throughout California, Arizona, Nevada, Texas, and Kansas, with dozens more in the works across the Western United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit www.nickthegreek.com.