PRecious Communications, an award-winning integrated communications consultancy, announced the opening of its office in Malaysia, marking the consultancy’s sixth market in the region after Singapore as Headquarters and operations covering Australia, Indonesia, Philippines and Thailand.
Based in Kuala Lumpur, the Malaysia office is led by former co-founder and Executive Director of consultancy Core Pro PR Services and Edelman tech and crisis lead, Neil Fraser.
Lars Voedisch, Managing Director of PRecious Communications: “I am very excited that Neil is joining the PRecious team with his strong market expertise and experience across corporate and technology communications. Together, we are excited to show the world that Southeast Asia is an extremely high-growth region with a robust investor and start-up ecosystem as we progress to the next stage of disruption.”
Fraser joins PRecious Communications Malaysia with vast experience in providing corporate profiling, crisis, risk and reputation services to Malaysian businesses and the public sector. Over the years, his local market experience has included a broad and diverse client portfolio across industry sectors that include the nation’s largest government-linked companies to new business ventures.
“We are breaking the norm of conventional agency thinking by combining fully customised public relations approaches for brands and organisations of diverse backgrounds with different business objectives. In combination with our expertise in technology and trainings, this will help to maintain and strengthen our clients’ reputations, ultimately helping safeguard or drive profit margins, and leapfrogging the competition,”said Fraser.
PRecious Communications’ clients in Malaysia include the German National Tourism Board, Software AG and Qualtrics, as well as leading start-ups like Carsome, Electrify, Perx and Fave; the latter bringing its users discounted offers on things to eat, do, see, and experience from a single mobile app.
Of the office opening, Audra Pakalynte, Head of Strategic Initiatives and PR at Fave, said: “PRecious’ knowledge of the local media landscape and start-up space is second to none. PRecious have demonstrated flexibility to adjust to a fast paced and agile way of operating to match the start-up style of work and to meet ever-changing needs. Working with start-ups is not for the faint-hearted and requires a nimble and energetic team of practitioners who have the ability to execute multiple campaigns simultaneously, fluidly and expediently, resulting in real business outcomes.”
The Malaysian office is located in Bangsar South, known as an epicentre for start-ups and SMEs, providing a tailor-made environment to fulfil their entrepreneurial ambitions.