NEW YORK/BRUSSELS/BEIJING, Dec. 10, 2024 – The Public Relations Global Network (PRGN) today announced the appointment of Shawn Jiang Xiaofeng, founder and general manager of China Advocate, as the new regional vice president of PRGN for Asia-Pacific. Jiang takes over from Joanne Chan, who has held the position since October 2022.
In his new role, Jiang will support PRGN’s presence across key markets including Australia, China, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Singapore and Taiwan. This appointment aligns with PRGN’s ongoing efforts to bolster its presence in Asia.
“Shawn’s profound expertise in strategic communications and his deep understanding of the Asian market are invaluable to this leadership role,” said Natacha Clarac, president of PRGN and general manager of Athenora Consulting in Brussels. “His vast experience in navigating complex communications landscapes across various industries makes him ideally suited to drive PRGN’s growth in the Asia-Pacific region.”
Jiang has over 20 years of experience in strategic marketing, communications and crisis management throughout Asia. As the founder of China Advocate, he has developed a leading consultancy focused on corporate reputation and strategic marketing, serving international clients such as LinkedIn, Boston Scientific, Thermo Fisher and Byte Dance.
“I am thrilled to assume this position at a pivotal moment for PRGN in Asia,” Jiang stated. “The region is ripe with growth opportunities, and I am eager to collaborate with our member agencies to enhance our collective strengths and deliver superior value to our clients.”
Before establishing China Advocate in 2018, Jiang was a CMO in a Chinese biotech company and held senior roles at Weber Shandwick and Ogilvy, overseeing public affairs and corporate communications. His crisis management skills have supported numerous global corporations, including Ethiopian Airlines, McDonald’s and Maersk.
“The future of global business expansion is in Asia,” Jiang noted. “By leveraging PRGN’s extensive network and our combined expertise, we are uniquely equipped to guide organizations through the complexities of this dynamic region, crafting powerful brand narratives.”
PRGN’s Asia-Pacific presence is supported by member agencies operating in key markets, offering clients local expertise enhanced by global resources and best practices.
About PRGN
Founded in 1992 by visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals across more than 78 locations. PRGN members are independent, local, owner-operated firms that share expertise and resources, providing comprehensive communications strategies to clients worldwide.
Companies or organizations interested in PRGN’s local agency network can visit the Agency Directory section at its website for more information. Independent agencies interested in joining the network can visit the member recruitment section for more information.