5W Public Relations, one of the largest independently-owned PR firms in the U.S., announced it has been selected as PR Agency of Record for Prinics Co., Ltd, licensee of the Kodak brand of instant print photo printers and cameras.
5WPR will be responsible for strategic media and influencer relations campaigns, positioning the brand as the best-in-class instant camera and printer, while also driving awareness of its variety of products including the KODAK Photo Printer Dock, KODAK Mini Retro Mobile Photo Printers, and KODAK Mini Shot Camera and Printer.
“Kodak has a long and rich history of bringing people together through photography, and we are thrilled to be chosen by Prinics Co. to lead their U.S. efforts,” said 5WPR Consumer President, Dara A. Busch. “We look forward to elevating Prinics Co. and the Kodak name as the go-to for consumer instant print photography needs.”
“We look forward to working with 5WPR as we grow in the U.S. market,” said Andrew No, CEO of Prinics America, Inc. “Our dye-sublimation technology makes our product unique in the instant camera and printer space, and we are excited to bring on a partner who shares our enthusiasm in what a quality product means for documenting all of life’s special moments.”
5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. PR services offered to fashion and lifestyle clients includes messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
