Quinn PR Announces Three New Executive Vice Presidents

by | Mar 7, 2023

Quinn PR (Quinn) is pleased to announce three promotions to executive vice president. Tathiana Rosado leads the Miami office as EVP; Kristie Deptula Farinha heads up the Los Angeles team as EVP, and Cassandra Small is the new EVP of the New York office.

In their new roles, the trio will help lead the $10-million, award-winning firm’s continued growth alongside founder and president, Florence Quinn.

“Tathiana, Kristie and Cassie are best-in-class in all areas of our expertise — travel, hospitality, food, wine, spirits, residential, retail, commercial real estate, entertainment and economic development,” said Florence Quinn, president, Quinn.  “I’ve had the amazing privilege and joy of working with them for many years.  They are already valued members of the leadership team, leading with strength, passion and caring.”

In their new EVP roles, Rosado, Farinha and Small are responsible for achieving the firm’s expansion goals, bringing in new business, networking and attending global conferences.  They are also accountable for the quality of the firm’s client work, relationships, retention, and growth.

Tathiana Rosado, who has worked at Quinn for 13 years, was recently named one of the PR experts fueling Miami’s red-hot growth by Insider.  As a crackerjack connector, Rosado brought famed artist Jeff Koons and Haute Living to client Bagatelle Miami during Art Basel.  More than one client has called Rosado’s team the best they have ever worked with.

Rosado’s clients include Fraser Yachts, Highland Park Whisky, Oceana Bal Harbour, Brickell City Centre, Diesel Residences, ZUMA, Esme Miami Beach, W South Beach, Brugal Rum, Alaia Belize, Islas Manuel Antonio Costa Rica, Centurion Restaurant Group, Carambola St. Croix, Turnberry Ocean Club, MR CHOW, Michelin starred L’Atelier Miami by Joel Robuchon and Le Jardinier, Brickell City Centre and Bagatelle.

Kristie Deptula Farinha has been at Quinn for 12 years and leads the LA office.  Clients have called Farinha and her team “world-class” and “brainy.”  They are currently unveiling Happy Trails, a campaign they concepted for the Beverly Hills CVB. This follows the launch of Appellation, a new, culinary-forward hotel brand helmed by Chef Charlie Palmer and former Four Seasons veteran Christopher Hunsberger. Farinha also launched Sam Nazarian’s C3, which became the world’s fastest growing food-tech platform.

Farinha’s clients include Kendall-Jackson Wines, Club Med, Beverly Hills CVB, Wailea Beach Resort – Marriott Maui, Crimson Wine Group, Appellation Hotels, Charlie Palmer Collective, The Shay Culver City (a Destination by Hyatt hotel), The Vinoy St. Petersburg, Hoshino Resorts Japan, Presidio Bay Ventures,, Surfjack Hotel & Swim Cub Waikiki, ADERO Scottsdale Resort, Davenport Hotels, Banyan Tree Mayakoba, Nourmand & Associates Beverly Hills brokerage and Marriott Vacation Club.

Cassandra Small, a 9-year veteran in Quinn’s New York office, recently led the U.S. PR effort for the megawatt opening of The Royal at Atlantis in Dubai with Beyoncé.  In NYC, Small is opening Jamestown’s new food hall at Pier 57 with anchor tenant James Beard Foundation on behalf of Google and RXR.  In other parts of the globe, Small is managing the PR for five-star residential developments in Turks & Caicos, Naples, FL, Los Cabos, Cap Cana and Los Angeles. Said one of Small’s clients: “I would kill for them.”

Small’s clients include The Royal at Atlantis Dubai, Atlantis, The Palm Dubai, AKA, Glenwood, Mandarin Oriental Residences, Springboard London, Naples Beach Club with Four Seasons, The Pendry Residences West Hollywood by Montage, Time Equities, St. Regis Cap Cana, St. Regis Los Cabos, Zemi Beach House Anguilla, RIPCO, MNS, Rock House by Grace Bay Resorts Turks & Caicos, The Point by Grace Bay Resorts Turks & Caicos, Kaufman Organization, Adams & Co. and SHA Wellness.

About Quinn

Quinn is a $10 million, luxury and lifestyle PR firm that works in travel, hospitality, food, wine, spirits, residential, retail, commercial real estate, entertainment, and economic development.  The 60-person shop, with offices in NYC, Miami and Los Angeles, builds audiences, produces revenue, and transforms brands by applying CMO thinking to client goals.  Quinn has been named One of the 50 Best PR Firms by Observer, has received the Highest 5-Star Ranking in Forbes’ America’s Best PR Agencies, and was named to The PR Net 100.


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