Racepoint Global and Reputation Institute announced a partnership to bring an ‘insight to result’ service for domestic and multi-national companies around the world, with a focus on China. Reputation Institute will provide its world-leading RepTrak study data, which incorporates feedback from more than 29,500 people among the informed general public Public in China, to help Racepoint Global fuel its business-impacting communications programs.
“Reputation impacts everything a company aspires to achieve, from revenue growth to share price increase”, said Peter Prodomou, CEO of Racepoint Global. “Our partnership with Reputation Institute will help our clients understand the dynamics of reputation and clearly highlight the steps they need to take, whether it’s through earned, owned or paid channels, to deliver real business impact.”
Racepoint Global was built from the ground up to be a fully integrated marketing services agency and today delivers PR, social media, digital and advertising campaigns to companies from a broad swathe of industries, from those in deep technology and the silicon essential to the Chinese and global economies to those helping drive new health outcomes for citizens around the world.
The China RepTrak study is the largest corporate reputation study of its kind, and includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact on business performance.
“For more than 20 years, we have been studying corporate reputation,” said Nicolas Georges Trad, Executive Partner, Reputation Institute. “We understand what makes—and breaks—reputation and now we’re partnering with Racepoint Global in China to fuel a powerful ‘insight to result’ solution that not only highlights the challenges, but helps to solve them too.”
