Creative comms agency Radioactive PR has been hired by Forbes Advisor, the trusted personal finance insight, news and price comparison website. Radioactive will help Forbes Advisor reach and empower consumers with unbiased reviews and actionable guidance, and deliver on its brand promise: ‘Smart Financial Decisions Made Simple’.
Performance marketing agency Radioactive Talent has been chosen after a three-way competitive pitch to deliver influencer activity for Affinity Water, the largest water-only supplier in the UK, designed to drive participation in its ‘Save our Streams’ campaign. The campaign will run for the rest of the summer.
Radioactive PR was founded by Rich Leigh in 2014. Radioactive Talent was founded in 2019.
The Group recently welcomed Anders Nilsson, former head of PR, SEO, content and social media at GoCompare, as MD of Radioactive PR; and Richard Leonard as Group MD, whose previous work includes co-founding integrated comms agency Brazil, heading the PR department at Three Mobile, and providing senior counsel and support for Honda UK and Honda Motor Europe.
Forbes Advisor and Affinity Water join a roster of clients including Webuyanycar.com, the Snaptrip Group (the parent group of LateRooms.com) and ProDog Raw.
Rich Leigh, Radioactive Group founder and CEO, said:
“I talk a lot internally about how this is Radioactive 2.0, and these latest client wins across the Group very much reflect that. We’ve pulled through the most difficult time to run a communications agency since the recession with no team casualties, weathering a huge loss of clients initially, and that’s something I’m immensely proud of. Now we’re back where we should be and my intent for this next stage in our evolution is hopefully clear; it’s all about investing in our position, positivity and growth for all the right reasons.
“Forbes Advisor and Affinity Water are two well-established brands that value the two things we care most about – creativity and measurable results – both of which we’re increasingly centering our collective offering on.”