Red Bull has partnered with Words + Pixels as international comms lead agency for the 2020 Red Bull Rubik’s Cube World Cup.
The event will be the first ever digital speedcubing competition, with thousands of competitors from across the globe set to take part in the digital qualifiers over the coming weeks, with the Finals on 7th November.
Speedcubing has seen a surge in popularity during the last few years, with Red Bull’s sponsorship further catapulting the sport internationally.
The agency’s brief is to drive awareness of the event, alongside Red Bull’s ethos to stimulate both body and mind.
The World Cup is in collaboration with Rubik’s Cube during its 40th year anniversary and GoCube.
Nick Braund, who founded Words + Pixels at the start of 2020 to work with innovative brands disrupting their sector, said: “We’re incredibly proud and thrilled to work alongside Red Bull for the 2020 Red Bull Rubik’s Cube World Cup.
“Red Bull is one of the original disruptors, and has again shown its innovation by taking the entire World Cup tournament online.
“We’re excited to start making some noise around the incredible feats of skill and speed we are all set to witness.”
