Leading the lorries’ emerging technology practice, Alex will provide strategic counsel and oversight to US-hubbed b2b clients in sectors like blockchain, AI, digital twin, manufacturing, and more. Formerly an account director with the lorries, Alex will continue to be based in Boston, working closely with her teams across Boston, Austin, and Los Angeles.
With almost a decade of PR experience in AI, IoT, blockchain, cyber-security, foodtech, and beyond, Alex is well-versed in balancing creativity and strategy to help both startups and established brands tell their stories and establish their reputations. In her new role, Alex will lead and grow the lorries’ emerging tech practice in the US, as well as ensure client delivery teams maintain an exceptional standard of quality, consistency, and performance.
“Alex brings a strategic, results-driven approach to her clients and teams that creates real change and lasting impact,” said Meredith L. Eaton, managing director of North America at the lorries. “Her experience in b2b PR for emerging technologies is invaluable, delivering creative, strategic campaigns and inspiring her teams to exceed expectations. We’re excited to see what Alex will continue to achieve here at the lorries.”
“In the dynamic landscape of our not-so-startup startup, Alex has proven to be an invaluable ally, adeptly reshaping our narrative while strategically positioning our brand to accomplish our business objectives,” said Shel Tejamo, director of marketing at lorry client Mercer Mass Timber. “Whip-smart and immensely talented, my congratulations on this well-deserved promotion!”
“Over the years, I’ve had the opportunity to work with truly disruptive brands that are pushing the envelope in tech,” said Alex. “This new role is a dream come true for me and will allow me to focus on my passion – working with companies creating the ‘next big thing’ in tech to help them gain visibility, reach key audiences, and influence stakeholders. I can’t wait to get started.”
If you’re an emerging tech brand looking to gain awareness and recognition in your industry, get in touch at email@example.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and martech sectors – including Scandit, Avid, CertiK, Imprivata, Panavision and Cloudreach.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.