Red Lorry Yellow Lorry, a B2B technology public relations and integrated marketing agency, has appointed Justin Ordman as Head of Enterprise IT, U.S. In this latest practice lead role, Justin will be responsible for supporting the Lorries’ rapidly growing roster of U.S. tech clients, diversifying its client base with innovative B2B brands, and team development. Formerly an account director with the Lorries, Justin will continue to be based out of the Boston office.
With 15 years of marketing and PR experience, Justin will provide strategic counsel to U.S.-hubbed clients in blockchain, cybersecurity, cloud services, martech, medtech, fintech and more. He has built a career helping companies – from early-stage startups to global, publicly traded enterprises – communicate their vision to the right audiences, protect their brand reputations and set themselves apart from their competitors.
“Having been with the Lorries for more than seven years, Justin is the perfect candidate to represent the face of our enterprise IT practice here in the U.S.,” said Meredith L. Eaton, head of North America at the Lorries. “He takes great care of his clients, who love working with him thanks to his strategic thinking, quick action and no-nonsense approach. Our U.S. footprint is quickly expanding, and Justin will be the first of our planned U.S. practice leads as part of our growing team structure.”
“After working with Justin and the Lorries at three different companies, I know firsthand what a rare talent he is,” said Leslie Keil, VP of corporate brand, demand & communications at Lorry-client Imprivata. “Justin’s expertise has been invaluable over the years, with insights I rely on to drive market awareness and enable pursuit of our strategic interests. This new position is well deserved!”
The Lorries’ U.S. offices have experienced explosive growth recently, more than doubling its client base and size of the U.S. team in just the last 12 months. In January, the lorries also established its third U.S. office in Austin, Texas.
“Being a part of the Lorries’ U.S. growth since the early days of our five-person team has been one of the most rewarding experiences of my career,” said Justin. “We’ve built an incredible team of PR pros at the top of their game and who love what they do, and I can’t wait to roll up my sleeves and make 2022 the strongest year we’ve ever had as a company.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and MarTech sectors – including Bynder, Avid, CertiK, Imprivata, Panavision and Quantum.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its six offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on Twitter and LinkedIn.
