Following a four-way public relations pitch, Relevance International has been named global lead agency for The World’s 50 Best Restaurants, a worldwide ranking for high-quality dining. The brief covers global brand strategy, media and influencer relations and event support for its 16th annual awards ceremony taking place in Bilbao, Spain in June 2018 and will be promoted by Relevance’s London and New York offices.
Hélène Pietrini, Director of The World’s 50 Best Restaurants, said, “We selected Relevance International as our public relations firm knowing they will be an invaluable strategic and creative global communications partner for us, helping to position us as a tastemaker and enhance our global media coverage. With their proven track record of representing hospitality and lifestyle brands around the world, the team at Relevance is perfectly positioned to support our interaction with the global culinary-savvy community throughout the year.”
The World’s 50 Best Restaurants has reflected the diversity of the world’s culinary landscapes since 2002. Thanks to its panel of more than 1,000 gastronomy experts, as well as its structured and audited voting process, the annual list of the world’s finest restaurants provides a snapshot of the best destinations for unique culinary experiences, in addition to being a barometer for global gastronomic trends. As gastro-tourism has risen in popularity, The World’s 50 Best Restaurants has earned its legitimacy as a compass for fledgling gourmets, unveiling up-and-coming chefs and culinary trends and showcasing the subtlety and complexity of various cuisines from around the world.
Suzanne Rosnowski, CEO and founder of Relevance International said, “It’s an honor to be the appointed communications partner for The World’s 50 Best Restaurants. We are very proud to be working with such a prolific brand that shines a light on emerging cuisines and the very best chefs and restaurants around the world. From our office locations in both London and New York, Relevance will tap into our carefully curated global affiliate network, in order to give The World’s 50 Best Restaurants the attention it deserves at a global level. As well as being avid foodies, our team has a genuine love of all things food and travel, so this truly is the perfect account win for us.”
Formerly known as Relevance New York before adding the London office, Relevance International’s team has over a century of PR experience representing the very best in real estate, luxury goods, hospitality, design and corporate clients. With both a dedicated social media strategist and crisis communications expert on staff, the firm offers a seamless boutique level of client service on a global scale.
