T.J. Winick leverages his three decades of experience, first as a journalist covering brands in crisis and now as a strategic communicator defending brands navigating these same issues, in his first book “Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset.” The book, from publisher Berret Koehler, publishes September 20, 2022.
Leveraging the lessons learned as a local news reporter in major markets like Pittsburgh and Boston, his years as an ABC News correspondent, and nearly a decade as a communications strategist, Winick shares how to craft an honest and authentic response to any crisis and ultimately bolster a brand.
Drawing on his intimate insider knowledge of the media, Winick addresses every conceivable aspect of how to respond to a scandal. He includes his Ten Crisis Commandments—universal do’s and don’ts—and the “Seven Qualities of Quality Communications.” Using dozens of examples, he covers critical issues like when and how to apologize–and when not to; creating a crisis communication plan and forming a response team; making the press your ally; choosing the right social media channel to deliver your message; navigating controversial social issues; and much more.
Enthusiastic endorsements for the book come from the worlds of business, journalism, law, and higher education:
“In our 24/7 multichannel media landscape, leaders aren’t managing a crisis if they aren’t communicating effectively. T. J. teaches you how to master the message.”
Alisyn Camerota, Anchor, CNN
“T. J. has been critical in guiding me—a white male boomer attempting to navigate the real estate business and professional sports in the 21st century—to lean into integrity, empathy, transparency, and equity. This is a must read.”
Larry Gottesdiener, Chairman, Atlanta Dream (WNBA) and Northland
“T. J. skillfully strikes a balance for those issues tried in the court of law and the court of public opinion.”
Dave Aronberg, State Attorney for Palm Beach County, Florida
“How a brand responds to a crisis often determines the media narrative. Reputation Capital is a powerful how-to guide for leaders navigating these moments of truth.”
Linsey Davis, Anchor and Correspondent, ABC News
“Whether readers are grad students or executives, they will learn hard-earned lessons from a pro.”
Elizabeth Maw, President, Presidio Graduate School
As the leader of Issues Management Group’s crisis practice, Winick is regularly relied upon for his counsel on many delicate and high-profile issues including those involving litigation support, industrial accidents, DEI, executive misconduct, Title IX, and leadership transitions. This work is performed on behalf of publicly traded companies, small businesses, prestigious nonprofits, independent schools, colleges, and universities.
About Issues Management Group
Issues Management Group is an integrated strategic communication, public affairs, and digital firm guiding clients through complex, highly leveraged situations. Headquartered in Boston with a team in New York City, our group of more than 50 professionals is built to fit the increasing complexity of today’s communications, government, business, and digital landscapes, and help shape what’s to come. We provide senior-level counsel, creative solutions, and compelling content in the rapidly changing sectors of healthcare, real estate, corporate and professional services, education, mission-focused, public service, energy, and cannabis. At Issues Management Group, we take on the most difficult challenges and lead our clients to the best possible outcomes.
About Berrett-Koehler Publishers
Berrett-Koehler Publishers (“BK”) is an award-winning and innovative independent publishing company. Founded in 1992, BK is headquartered in Oakland, California. Our books, audios, and videos are sold all over the world and we also host online summits and offer online training resources. We are dedicated to an ambitious mission: Connecting People and Ideas to Create a World That Works for All. BK is a Certified B Corp and a California Benefit Corp. www.bkconnection.com
