ReviveHealth, a Weber Shandwick company and full-service agency devoted to healthcare, announced that it is expanding its expertise in digital and marketing with the addition of two senior hires. Danielle Tyburski joins the team as Senior Vice President of Digital and Camille Strickland as Vice President of Health Systems Marketing. Together, Tyburski and Strickland will work to broaden ReviveHealth’s expertise in marketing strategy and bring full-service solutions to the firm’s top healthcare clients across the U.S.
Tyburski will oversee the firm’s digital engagements and manage its growing department of digital marketing specialists. She will serve as the day-to-day client and team relationship lead, managing the development of digital strategy and providing technical expertise on digital systems and platforms. Tyburski brings 15 years of senior digital experience to ReviveHealth, including deep expertise in strategic brand planning, new business, and tactical development across brands.
“In today’s rapidly evolving digital work, our clients face huge opportunities and challenges,” said Brandon Edwards, chief executive officer of ReviveHealth. “The addition of Danielle to our team will expand our capabilities to provide our clients with the best digital work in the industry.”
Strickland will provide strategic counsel to ReviveHealth’s health system clients on a range of initiatives, including brand strategy, engagement programs, and healthcare marketing transformation. Prior to joining ReviveHealth, Strickland held leadership roles with multiple health systems, including California Hospital Medical Center’s Dignity Health location called Brighter Collective. Most recently, she served as senior director of marketing, communication, and strategy for the Orthopaedic Institute for Children in Alliance (OIC) with UCLA Health.
“Hospital marketing faces increasing transformation, and Camille is the perfect strategist to help our clients succeed,” said Edwards. “Marketing leaders in the industry can no longer rely on the methodology of the past that focused on touting their awards and quality. Now, consumers have higher expectations when it comes to content and experiences. Camille’s expertise in helping health systems navigate these changes will provide tremendous value to our clients, and we are thrilled to have her join the team.”