R&J Strategic Communications, a full service integrated marketing and public relations agency, has been awarded four Graphic Design Awards from Graphic Design USA Magazine for its graphic design work for Picatinny Federal Credit Union and Profeta Farms. Additionally, R&J’s creative division has been recognized for its own email marketing efforts on behalf of the agency.
“By working together with the teams at Picatinny Federal Credit Union and Profeta Farms, we’ve been able to create on-brand and effective designs, which were in line with the unique messages and objectives of each client,” said Steve Guberman, VP of Creative and Digital Services at R&J. “We pride ourselves on producing work that truly makes a difference for our clients, and we are honored to be recognized by Graphic Design USA for doing just that.”
The work that was recognized with these awards represents the wide range of capabilities that the R&J team delivers to its clients on a daily basis, and included:
- An empowering campaign to motivate young adults to start saving on behalf of the Picatinny Federal Credit Union. R&J strategically implemented vibrant-colors and clean layouts on multiple media platforms: including an infographic, social media graphics, printed handouts, website graphics, and an email blast. With these materials, R&J endeavored to help Picatinny empower young adults to start saving.
- A promotional campaign to drive the powerful theme for “Hit the Road with Triple Points”, to highlight Picatinny Federal Credit Union’s new travel rewards Visa card. R&J’s dynamic campaign was wide spread across multiple mediums, raising awareness of the benefits to new and existing credit union members. By establishing a cohesive design style, this successful campaign consisted of marketing emails, lobby posters, homepage banner, a landing page, a direct mailer, and slim-jim hand-outs.
- Outdoor advertising, in a series of billboards for Profeta Farms where R&J highlighted the uniqueness of one of New Jersey’s only fully organic farms and market.
R&J also received an award for their agency email marketing designs that are produced and distributed regularly to showcase a variety of agency news and material, including R&J client work, awards won, personnel announcements and webinar offerings.
For more than five decades, Graphic Design USA Magazine has spotlighted creative professionals demonstrating excellence in all aspects of the graphic design community. Those who receive these awards are eligible for reproduction in the 54th Anniversary GDUSA Awards Annual, produced in print, on the web and for mobile, amounting to over 100,000 views by colleagues and clients each year.