ROOM, a technology start-up reinventing the modern workplace with modular office furniture solutions, has selected Diffusion as its public relations agency of record. As an emerging start-up setting out to alleviate the setbacks commonly associated with today’s open office plans, Diffusion’s campaign is designed to introduce ROOM to the market and build a strong industry foundation for the company. The initial campaign will spotlight ROOM’s flagship product, ROOM One—a soundproof and affordable in-office booth providing workers the private space they need to think and create away from the distractions of the open office.
Through a series of creative activations, support for corporate announcements and an integrated product reviews program, Diffusion will strategically communicate ROOM’s mission of reinventing the modern workplace to a mainstream business audience that inherently highlights ROOM One’s main value offerings. Additionally, an ongoing media relations program will highlight the company’s founding story, its unique business model, the design element of its products and the company’s vision for the future—creating new modular and creative furniture solutions designed to create better office environments that accommodate the myriad needs of the modern worker.
Based out of New York, ROOM launched its first product in May 2018, with serial technology entrepreneurs Morten Meisner-Jensen and Brian Chen at the helm. Having already gained attention from brands like Nike, JP Morgan and NASA, ROOM is trailblazing the industry with its unique adaptation of the popular direct-to-consumer business model. The company ships direct to businesses, bypassing the need for resellers and distributors, allowing companies of all sizes access to higher quality products to combat the setback of open offices at a more affordable price point.
Morten Meisner-Jensen, Co-Founder of ROOM, commented: “The concept of open offices gained immense traction across the globe with promises of increased collaboration and productivity while scaling back overhead costs. However, academic study after academic study repeatedly shows that open office plans are littered with distractions that eat away at productivity and efficiency. We’re addressing a known problem with a new product in an emerging space that has little awareness, and we needed a partner to seize that opportunity. Our business model is all about paying for quality and nothing less, and Diffusion’s approach to PR echoed a similar ethos, making partnering with them an easy choice.”
Kate Ryan, Managing Director, US, Diffusion, commented: “Despite the overwhelming presence of open offices, the layout has proven to not be as conducive to productivity and collaboration as we once thought. With employee satisfaction being a large priority for modern companies, ROOM is solving a very relevant problem at scale, and they’re doing it creatively. We love working with disruptive brands and ROOM is taking an irreverent approach to shaking-up a stagnant industry in dire need of innovation. Our campaign is designed to highlight that fresh take on an old problem, reaching customers, investors and consumers alike.”