ROX United Adds Lisa Ruiz-Rogers as Managing Director

by | Oct 5, 2018

PR agency ROX United, of UNITED COLLECTIVE, announced the appointment of Lisa Ruiz-Rogers to Managing Director. Reporting directly to ROX United president and founder Roxana Lissa, Ruiz-Rogers will oversee all public relations and activations for the agency, managing communications plans for the California Milk Processor Board (got milk?), Nike, Sundial, Domino’s and other clients; and play a key role in new business efforts.

A seasoned communications strategist and adept brand builder, Ruiz-Rogers brings more than 15 years of diversified experience in public relations and experiential event marketing to her role, with creative expertise in developing high-impact, integrated communications campaigns for leading brands including Procter & Gamble, Clarisonic, Carlson Hotels, Bandai America, Nestle, and more.

“Ruiz-Rogers will serve as a valuable asset as we look to carve out new space in the industry,” said Lissa. “Her excellent thought leadership and expertise in business-building strategies lend support to our agency’s growth goals as we help brands connect with diverse populations in the U.S. through authentic storytelling, media relations, social media, cause-marketing, and engagement.”

Ruiz-Rogers joins the UNITED COLLECTIVE as ROX United’s Managing Director, after more than seven years serving in a bi-coastal role as senior vice president at Citizen Relations Los Angeles & New York, where she led a portfolio of Procter & Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content.

Lisa’s creative portfolio features serving as account lead and key architect on several award-winning PR campaigns including the multi-award winning, record-breaking 2017 Mr. Clean Super Bowl campaign; Swiffer, Febreze Unstopables, Cascade, and Dawn dish soap, which most recently marked its anniversary with the delivery of a fully integrated campaign, Celebrating 40 Years of Helping Save Wildlife. Prior to serving on P&G’s surface and dish care portfolio at Citizen, she also led PR campaigns for the portfolio of P&G Baby Care brands including Dreft, Luvs and Lovemark brand, Pampers.

“The ROX United team is a community of smart, creative, culturally attuned strategists,” said Ruiz-Rogers. “The agency represents a rich legacy in delivering truly authentic brand-building campaigns that stay in step with today’s new consumer. I’m thrilled with the opportunity to join this talented team of passionate creatives at this exciting time in ROX United’s history and lead the team towards its next evolution.”

Previously, Ruiz-Rogers was vice president at MSL Group. Over the course of her career, she has counseled leaders and led campaigns for a multitude of brands including Clarisonic Sonic Skin Cleansing Systems, Carlson Hotels, Bandai, Del Monte Pet, Sunkist, Nestle, Pioneer Electronics, Accenture, Charter Communications, ESPN, Munchkin, Mimi’s Café, NBC Cable Networks, 7-11, and several food, beverage, travel and hospitality brands.

Ruiz-Rogers is a recognized thought-leader who has received multiple award honors for her work including an Effie, Global SABRE, Gold SABRE and multiple Silver Anvil, PR Week, PRSA Prism, and Big Apple honors.

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