The New Division, Scenario Digital, Expands Agency Practice with Dedicated Social Media, Paid Media and Content Production Services
New York, NY (May 16, 2023) – Leading communications agency Scenario Communications is excited to announce the launch of its new digital marketing division, which will offer a range of organic and paid social media, influencer and content marketing services to clients. The division will be led by Account Director Lisa Vetrone, who brings over seven years of expertise in digital marketing, with an industry background in lifestyle, wine and spirits marketing.
Under Vetrone’s oversight, Scenario’s digital division will provide a range of services to clients, including omnichannel social media marketing and management, paid social media advertising, content creation and creative direction, influencer relations, and more. This addition marks another expansion for the rapidly growing agency, which launched its television and entertainment division in 2020.
“The role of the traditional public relation’s agency continues to converge across multiple platforms and paid strategies, we saw an opportunity with Lisa to move our agency towards the inevitable future,” commented Scenario founders Hayley Antonian, Ron Hofmann and Steve Wilson. “We are excited to bring Lisa’s tremendous creative and strategic thinking to Scenario and clients alike.”
“Scenario has built such an exciting roster of dynamic clients,” added Lisa Vetrone. “It feels like a natural next step to round out their services by integrating digital marketing into the mix, and I’m thrilled to be the one spearheading that charge.”
Prior to joining Scenario, Vetrone oversaw the social media and creative departments at Colangelo PR, a wine and spirits agency with offices in New York and San Francisco.
About Scenario Communications:
With offices in Los Angeles, Nashville and New York, Scenario Communications specializes in media relations, event marketing and digital marketing for a wide range of entertainment, lifestyle, consumer, and technology companies.