Search Engine and Performance Marketing Leader Eight Oh Two Adds New Business Development Specialist

by | May 23, 2024

Mike Merriman brings a wealth of experience to the Google Premier Partner. 

Mike Merriman

Mike Merriman

BENNINGTON, VT, May 23, 2024Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the hiring of Mike Merriman as its newest business development specialist. 

Before joining Eight Oh Two, Merriman — who specializes in AI communications and is proficient with Salesforce, SalesLoft and Outreach — has spent the last five years working in the higher education realm utilizing his skills to drive enrollment. Before this, he optimized sales and marketing for over 30 grocery brands in more than 120 stores across the southeast.

In his new role at Eight Oh Two, Merriman will help to identify, cultivate, and convert qualified leads into clients all while fostering strong relationships and exceeding revenue targets. In this role, his focus will be on developing and executing strategic business development initiatives while conducting thorough market research to identify potential clients, industries and trends. He will manage a pipeline of potential clients through a CRM system while prioritizing high-value prospects. Additionally, Merriman will develop and deliver presentations tailored to client needs and challenges and assist with onboarding of new clients to ensure a smooth transition into Eight Oh Two’s unique services.  

“Mike brings an abundance of experience working with an array of businesses across a wide range of industries,” said Sara Akl, VP, Performance Marketing, PPC at Eight Oh Two. “We’re excited to see him help grow our client base while fostering relationships with both new and existing brands.” 

Eight Oh Two’s clients include retail giants such as Orvis, The Company Store, Pure Hockey and Garnet Hill, as well as companies in the home goods, pet and professional services industries, among others. In 2023, Eight Oh Two drove more than $1 billion in online revenue for its clients. 

About Eight Oh Two 

Don’t settle for generic SEO and PPC. Eight Oh Two delivers customized, results-driven campaigns built on deep search engine expertise. Our dedicated specialists craft optimized strategies for your unique business needs, maximizing every ad dollar. We’re a trusted partner, not just a vendor, providing proactive, data-driven insights to constantly adapt and scale your campaigns for peak performance. Untethered by rigid platforms, we react swiftly to market shifts, ensuring your campaigns are always optimized for success. Partner with Eight Oh Two and experience the power of precision search. Visit eightohtwo.com to learn more.

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