Search Engine and Performance Marketing Leader Eight Oh Two Adds New SEM Analyst

by | May 2, 2024

Morgan Ferriss brings a range of digital marketing skills to the Google Premier Partner.

BENNINGTON, VT, May 2, 2024Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the hiring of Morgan Ferriss as its newest search engine marketing (SEM) analyst.

Morgan Ferriss

Morgan Ferriss

Before joining Eight Oh Two, Ferriss — who holds both Google Ads Search and Microsoft Advertising Search certifications — served for nearly two years as a paid search specialist for Data Drive Marketing in Raleigh, NC.

In her new role at Eight Oh Two, she will assist in the management and optimization of paid search campaigns across a diverse client base. Her focus will be on driving qualified website visits and conversions, as well as reporting on campaign performance. Additionally, Ferris will be responsible for managing clients’ pay-per-click (PPC) campaigns through Google and Bing Ads, deploying a targeted mix of search, display, and video advertising solutions to maximize campaign efficiency and effectiveness.

“Morgan brings a wealth of analytical reporting and critical thinking skills to our dynamic agency, along with the ability to interpret complicated data and convey its importance in everyday terms,” said Sara Akl, VP Performance Marketing, PPC at Eight Oh Two. “We’re excited to see her contribute her expertise to our clients’ marketing campaigns and help them grow their businesses.”

Eight Oh Two’s clients include retail giants such as Orvis, The Company Store, Pure Hockey and Garnet Hill, as well as companies in the home goods, pet and professional services industries, among others. In 2023, Eight Oh Two drove more than $1 billion in online revenue for its clients.

About Eight Oh Two

Founded in 2008, Eight Oh Two is a Google Premier Partner and a proven leader in search engine and performance marketing focused on driving superior results by leveraging best-in-class technology with the very best in human intelligence. From the early days of search when they helped merchants dial into what is now considered best practice, to today where they innovate in the omnichannel attribution jungle, the company remains highly driven to problem-solve and win for its clients. Eight Oh Two is a TBA Worldwide company, a fast-growing collective of specialized agencies offering holistic marketing services. Learn more at eightohtwo.com.

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