Red Lorry Yellow Lorry, a B2B technology PR and integrated communications specialist agency, has been appointed as the U.S. agency of record for Seismic, a tech unicorn and global leader in marketing and sales enablement.

The Lorries will work to increase Seismic’s awareness in key business, regional and trade press through strategic media relations support. The program will target business, marketing and sales decision-makers through a mix of thought leadership development, trends analysis and pain point identification. The Lorries will also help Seismic communicate the benefits of its platform to marketing and sales teams, promote industry-wide awareness of sales enablement as a critical tool for customer acquisition and continued business growth, and establish the company as an innovative leader in the space.

Since Seismic was founded in 2010, it has aimed to improve deal close rates, deliver larger deals for sales departments and increase marketing departments’ impact on profits. Today, the company has more than 550 employees across the globe, and services large enterprises who use the platform to increase sales productivity through the automatic distribution of relevant information and personalized content to sales representatives. Its customers include BNY Mellon, Capital One, TD Bank, Illumina and Quest Diagnostics.

“From day one, it was apparent that The Lorries understood marketing technology (martech) landscape in addition to the business press and different verticals that could benefit from our leading sales enablement technology,” said John Raguin, CMO, Seismic. “Their media relations program goes beyond just looking at what martech publications are talking about, and also identifies business and vertical trends and issues we can address to help us reach the right audiences. They take a more holistic look at media relations, and that’s exactly what we needed in a public relations agency.”

The account will be led by Meredith L. Eaton, Red Lorry Yellow Lorry’s director of North America, and will be supported by a team of specialists out of the company’s Boston office.

“The martech and sales enablement industries are very competitive, and there are a lot of big players,” said Meredith. “However, Seismic has demonstrated its ingenuity time and time again, as evidenced by its recent unicorn status and $1b valuation. Seismic is continually enhancing its platform to make sure sales and marketing teams are equipped with the tools they need to close more deals. That’s the kind of innovative brand we love to work with, and we can’t wait to help Seismic tell its story.”

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