Following a competitive pitch, international public relations agency Synergy Hill+Knowlton Strategies (H+K) has confirmed it has been appointed as the Singapore Tourism Board’s (STB) agency of record for the seventh consecutive year in Seoul, South Korea.
Commencing in May and lasting for an additional two years, the new contract was secured by Synergy Hill+Knowlton Strategies after the agency won a multi-agency competitive review.
The STB Korea and Synergy H+K will continue their strategic communications partnership in Korea through a range of activities including media strategy, external communications, content creation, PR event coordination, as well as reinforcing online and social media communications.
Confirming the pitch results and renewal of the Synergy H+K contract, Serene Woon, STB’s Area Director for Korea said, “Through our continued partnership with Synergy Hill+Knowlton Strategies, we are confident and look forward to bringing more innovative and engaging programmes to our Korean audiences in these times of unprecedented change.”
“Operating amid a Global pandemic, we are honoured that the Singapore Tourism Board has extended our partnership as their trusted advisors.” said Hill+Knowlton Strategies President of Asia, HS Chung. “We have had great success over the past six years providing end to end integrated communication strategy and execution for STB. We are well equipped to provide direction to help our clients navigate this new and complex business environment through highly specialized communications strategies and maximize their business recovery performance.”