SOC Telemed Selects Trevelino/Keller to Solidify New Brand Identity

by | Jun 1, 2018

Trevelino/Keller, a full-service, digital public relations and marketing firm recently ranked nationally and #2 in Atlanta for health/health IT, has been engaged by SOC Telemed, a leader in hospital-based telemedicine. Trevelino/Keller is tasked with creating, driving and launching SOC Telemed’s new brand identity via creative, messaging, and public relations that coincide with the company’s recent name change.

Founded by physicians in 2004 as Specialists On Call (SOC), the company began as a clinical services telemedicine group passionate about patient care. Fast forward to today, the company, who recently changed/re-branded their name to SOC Telemed, is the largest technology-driven acute care telemedicine solutions provider for U.S. hospitals and health systems.

“We are proud to have established a strong brand recognition for providing world-class clinicians to hundreds of hospitals and health systems all over the nation; now, our robust telemedicine platform is available stand alone to support multiple clinical service lines,” states Meg Hoyecki, vice president of marketing for SOC Telemed.  “As our name no longer aligned with our mission and position within the industry, we felt it was important to bring in a partner that understood both technology and healthcare to help us better articulate who we are today.”

Trevelino/Keller brings 15 years of experience in brand reputation to the partnership. After seeing the firm’s rich experience in the technology and health space, which includes Ciox, Big Cloud Analytics/EVO, Aesara, Harken Health, SOC enlisted Trevelino/Keller to create new branding that pays tribute to its origins while supporting the company’s forward-looking vision.

“SOC Telemed has been at the forefront of the growing telemedicine movement since day one. With the rollout of the new corporate brand, we aim to further SOC’s vision of transforming how healthcare is delivered, “notes Genna Keller, principal at Trevelino/Keller. “As our nation continues to face rising healthcare costs, we have the opportunity and responsibility to position SOC Telemed in the vanguard of raising awareness and understanding of hospital-based telemedicine programming and its ability to save lives.”

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