Veteran sales leader joins to accelerate brand partnerships and scale Spotter’s fast-growing ad sales division, which saw 63% year-over-year revenue growth, amid creator economy expansion
LOS ANGELES, July 09, 2025 – Spotter, a trusted partner of the world’s largest Creators, today announced the appointment of Jodie Stocker Kennedy as its new Chief Revenue Officer. The strategic hire marks a significant milestone in Spotter’s evolution, reinforcing the company’s commitment to scaling its ad sales division and driving meaningful revenue opportunities for Creators and brand partners alike.
Jodie Stocker Kennedy
A seasoned sales leader with more than two decades of experience, Kennedy has led high-performing teams and driven revenue growth at some of the biggest companies working with the world’s largest brands, including Snap, Sphere Entertainment, and Walmart Connect. Most recently, she served as Senior Director at Walmart Connect, overseeing key verticals such as Entertainment, Gaming, Tech, and Toys. At Snap, she played a pivotal role in launching the company’s ad business and scaling it through new product development and strategic brand partnerships. Kennedy will report directly to Spotter President and Co-Founder, Nic Paul.
“Jodie is the right leader to accelerate our mission on building lasting relationships between the world’s most watched long-form creators with the brands hungry for cultural relevance,” said Nic Paul, President & Co-Founder of Spotter. “Her track record of building high-performing revenue teams and crafting breakthrough partnerships will supercharge our ability to package tent-pole video drops and creator-led ‘TV-show-style’ programming for advertisers. With the data and insights we have across the creator ecosystem, we’re in a unique position to help brands show up in the right places and help creators unlock even more value from their content.”
Kennedy joins Spotter at a pivotal moment, as the company’s ad sales division reports 63% year-over-year growth—reflecting a broader industry shift toward Creator-led content as a cornerstone of modern media strategy. With Creators now commanding some of the largest and most engaged audiences in entertainment, brands are increasingly turning to Spotter to unlock premium, high-impact integrations and engagement opportunities. That momentum was further accelerated by the recent Spotter Showcase—an exclusive, invite-only event that brought together more than 150 CMOs and agency leaders for direct access to top YouTube creators including MrBeast, Dude Perfect, Kinigra Deon, and Ryan Trahan, among others, who have built the largest entertainment networks and hit TV shows of today. Over 72% of their monthly watch-time is happening in the living room on connected TVs. The event showed that these creators are not just social stars but operators of today’s most-watched entertainment franchises, offering scalable and measurable brand opportunities.
With Kennedy at the helm, Spotter is doubling down on its ad business—empowering brands to tap into Creator-led storytelling with unmatched reach and relevance. The growing ad sales team has powered partnerships with many of the platform’s most-watched Creators. Coming out of Showcase, Spotter Creator Partners have seen high-impact media partnerships as well as brand integration and custom ad creative partnerships, enabling brands to tap into the kind of cultural relevance, reach, and storytelling that traditional media struggles to deliver. With 77 billion minutes watched by U.S. adults in 2024, Spotter Creators are not just participating in the new entertainment era – they’re leading it. As consumer behavior shifts and Creator-led content redefines entertainment, Spotter is uniquely positioned to drive the next chapter of media and brand engagement.
“As the worlds of Hollywood and the Creator Economy continue to converge, Spotter’s ad solutions are built on a simple yet powerful premise: Creators are today’s new TV networks,” said Kennedy.”I’m incredibly excited by the opportunity to connect the world’s largest brands with the immense power and reach of top Creators. This is where the future of authentic advertising lies, and Spotter is leading the way.”
Spotter remains committed to supporting creators through strategic capital, proprietary software, advanced analytics, and meaningful brand partnerships—all while ensuring they retain full creative and financial control. Under Kennedy’s leadership, the company will expand this creator-first model with an even sharper focus on monetization and scalable brand collaboration.
ABOUT SPOTTER
Founded in 2019, Spotter is the most trusted platform fueling the Creator economy. Leveraging software, strategic capital, advanced analytics, and partnerships with brands, Spotter empowers Creators to accelerate their business and unlock their full potential.
Spotter Licensing offers customized content licensing tailored to the unique needs of each Creator, enabling them to pursue their creative vision without compromise. Through licensing, Spotter has deployed over $940 million to Creators, helping them reinvest in their content and achieve unprecedented growth. Spotter Studio, the company’s innovative AI-powered creative suite, is specifically developed for Creators to research, brainstorm, plan, and package hit videos. From generating attention-grabbing titles and thumbnails to brainstorming new formats and franchises, Spotter Studio equips creators to drive viewership. Spotter Ads utilizes data-driven insights and advanced analytics to connect brands with the world’s best Creators. Spotter leverages its deep partnerships with Creators, performance metrics, and Creator insights to ensure that brands reach the right consumers at scale and drive meaningful engagement. Featuring a premium portfolio generating more than 88 billion monthly watch-time minutes with 71% on CTV, the Spotter portfolio of long-form content offers a unique scalable solution that is transparent, effective, and brand-safe.
For more information about Spotter, please visit https://spotter.com.