As Diamond Public Relations + Social Media expands its ever-growing portfolio of resorts and destination clients, the agency is rolling out niche-focused teams that specialize in various verticals, starting with the announcement of its luxury and Latin America teams. Senior Account Executives Melody Gonzalez and Stephanie de la Hera will oversee the new divisions, respectively, alongside Sydney Feldman, who was recently promoted to Associate Vice President in conjunction with the creation of these internal verticals.
De la Hera, a four-year veteran of Diamond PR, has been named the Senior Account Executive for the LATAM division. Her unparalleled professionalism, thoughtfulness, and attention to detail along with her Latin American heritage and extensive knowledge, experience in and love for the region make her an ideal representative. Throughout her career, her strong relationships, positivity, creativity, and communication style have earned her a stellar reputation among clients and journalists alike.
Similarly, Gonzalez has proven to be a public relations powerhouse during her time at Diamond PR. Her ability to effortlessly connect with clients and media, consistently land top-tier media placements, and problem solve in a way that’s just as seamless as it is strategic earned Gonzalez a recent promotion to Senior Account Executive. In her new role she’ll oversee select Diamond PR luxury client properties such as Caerula Mar in The Bahamas and Thompson Buckhead.
“I’m honored to be working alongside Stephanie and Melody, who our clients absolutely adore, and grateful to have such strong and savvy publicists inspiring the future leaders of our team,” said Associate Vice President of Luxury & LatAm Divisions Sydney Feldman. “As we continue to grow these divisions, they will be instrumental to that success. I look forward to seeing how they bring their creativity, drive and PR prowess to the table, landing huge wins for clients and inspiring others to follow in their footsteps.”
De le Hera and Gonzalez are responsible for leading account teams in day-to-day PR efforts for clients within their respective division, including targeted media pitching, curating press trips, working with influencers and brands to tap into third party audiences, and conceptualizing strategic and creative campaigns that move the needle when it comes to driving business to client properties and growing awareness.
Diamond Public Relations shattered the walls of traditional PR in 2007, establishing a firm founded on strong media relationships and superior knowledge of the travel industry, while embracing the adaptive qualities needed to stay ahead of the ever-changing digital landscape. The award-winning, bi-coastal firm specializes in the travel, tourism and lifestyle sectors using the art of public relations and the popularity of social platforms to drive attention, notoriety, cache and ultimately business to clients. www.diamondpr.com