Stuntman, a rapidly emerging Manhattan-based hospitality public relations agency, has been named as the U.S. Agency of Record for the Balsamic Vinegar of Modena under a three-year contract in collaboration with the Italian PR agency Mind The Pop, which takes care of the communication and digital activities for the Consortium – and Blancdenoir, the European agencies of record for The Consorzio Tutela Aceto Balsamico di Modena IGP.
Stuntman PR will implement a fully integrated U.S. media relations campaign for the EU, the information and promotion program “BALSAMIC VINEGAR OF MODENA, THE ORIGINAL – Protected Geographical Indication from Europe.” The campaign will target Florida, New York and California markets and will include collaborations with celebrity chefs and influencers.
Stuntman will work to promote the added value of the product, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection and to enhance the competitiveness of Union agrifood products in the United States, a primary market of EU agrifood exports.
Furthermore, the campaign will develop positive dynamics towards the chosen U.S. market targets and to raise informed purchasing awareness to get consumers to choose protected products over counterfeit and deceptive ones.
The Consorzio Tutela Aceto Balsamico di Modena IGP had previously engaged Stuntman for a project in 2019, when the agency organized a successful U.S. press event in collaboration with Two Michelin star chef Michael White at his restaurant Osteria Morini.