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Subject Matter Adds Yolanda Brignoni as New Vice President of Client Services

by | Aug 27, 2019

Subject Matter announced that Yolanda Brignoni will join the firm as Vice President of Client Services. Brignoni comes to Subject Matter after eight years with AARP, where she led integrated communications campaigns and crisis response for its health initiatives and campaigns.

“Yolanda deepens the experience of our client service team and brings an important skillset centered on strategic campaigns and high-profile events that are increasingly in demand by our clients. She will make a big difference,” said founding partner Paul Frick. “Her experience in the non-profit, public policy and advocacy sectors make her a great addition to the team.”

Brignoni has a proven track record of creating and implementing successful communications campaigns that inspire and drive action. In her most recent role as Strategic Communications Director of Integrated Communications & Marketing, she designed and directed communications strategies for key AARP health initiatives and major events, including the creation of the Global Council on Brain Health, the launch of the AARP Brain Health Fund and the rollout of AARP Foundation’s first-ever Senior Hunger Awareness Month. She also provided strategy for AARP’s health advocacy communications campaigns to inform and activate AARP’s membership around key policy legislation.

Prior to AARP, Brignoni was Communications Director at the United Nations Foundation, a non-profit that supports the UN’s mission of driving global progress, where she provided communications strategy for the Women and Population division and helped launch the UN Foundation’s “Girl Up” campaign, a global effort to highlight UN programs for adolescent girls.

“I could not be more pleased to be joining Subject Matter to help lead its critical work in strategic communications that will continue to transform the local and national landscape for clients. Subject Matter is on the cutting edge of developing attention-grabbing campaigns that provoke thought and action. I look forward to being a part of its innovative team as it continues to break the mold in strategic communications,” said Brignoni.

In her two decades of experience in the public relations, advertising and advocacy sectors, Brignoni’s work has been recognized by PR News, PR Week and the Georgia Press Association.

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