Subway has hired Speyside Corporate Relations to provide PR support across Latin America as the American quick service food company undergoes a global brand transformation and looks to expand its presence throughout the region.
Speyside’s regional operations span South and Central America and the Caribbean, with hub offices in Brazil, Mexico, Colombia, Peru, Chile, Venezuela, Argentina, and Miami. The agency provides public policy, corporate communications counsel, and investment support to companies and organizations operating in global emerging markets.
Speyside will lead Subway’s communications in Brazil, Mexico, Argentina, Colombia, and Chile, while also adding local support in 13 additional markets across Latin America and the Caribbean. They are tasked with building media relations and strengthening awareness and advocacy of Subway’s new brand narrative.
Isaac Juliao, Subway’s Regional Public Relations and CSR Manager for Latin America & the Caribbean stated, “We are pleased to be partnering with Speyside and are confident their broad experience in the region will serve Subway’s communications goals well.”
The new narrative sees Subway positioning itself as a natural, nutritional option focused on social and environmental consciousness.
Chris Dobson, Speyside’s President said, “We are thrilled to represent Subway as it continues to grow and challenge the way the world thinks about fast food and are keen to support the many initiatives this iconic company has planned for the years ahead.”
