TBA Outdoors, a subsidiary of The Brandon Agency specializing in the outdoor industry, announced the addition of Power-Pole shallow water anchors as the newest client to the agency’s growing roster. While the company prepares for the launch of new products, TBA Outdoors will lead several marketing initiatives including public relations and content development in addition to hosting a monthly podcast and custom video production.
The industry category of shallow water anchors was founded with the establishment of Power-Pole shallow water anchors, conceptualized and created by John Oliverio, president of JL Marine Systems, Inc. Since its debut to in 2000, Power-Pole shallow water anchors have been the industry leader for nearly 18 years.
“We’re very excited to partner with TBA Outdoors,” said Robert Shamblin, vice president of JL Marine Systems, Inc. “We are counting on their outdoor knowledge along with their media and digital savvy to keep our Power-Pole shallow water anchors and growing product line stay on the top of boaters’ minds.”
“Power-Pole is a leader and innovator in marine technology and we are honored to represent this award-winning brand at TBA Outdoors,” said Todd Fuller, President of TBA Outdoors. “We are diving in full-force, combining our industry and marketing expertise to elevate their brand awareness and tout the brand’s standard of product excellence, customer care and innovative technology.”
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Hell’s Bay Boatworks, Fish Hippie, Blue Force Gear, Hook + Gaff Watch Company, Williams Knife Co., Breckenridge Ski Resort and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.