The world’s first biometric machine-based modelling and training in studio laboratory conditions
TEAM LEWIS, the global marketing consultancy, has launched the world’s first biometric analytics and training service delivered from purpose-built studios.
Developed in UK, US and Malaysia over the last six months, TFT uses a combination of AI, facial, voice and eye contact recognition software, machine-based analysis, modelling and proprietary coding to score presenters, PowerPoint materials and propositions for integrity.
The tool tracks eye contact and gaze direction, voice analysis (pace, volume, clarity) and performs multi-variate emotional modelling across composure, concern, tension, positivity, attention, aversion, caution and interest. It then uses AI to summarize results across the criteria of trustworthiness, confidence, credibility, engagement and authenticity. This allows key moments in discourse to be identified and analyzed.
The service operates under controlled conditions from brand new facilities In Central London and delivers a read-out analysis to calculate an overall quartile Trust Score for delegates. From this flows a tailored training needs analysis (TNA).
TFT has multiple applications across Shareholder and Internal Communications, Investor analysis, Security and Safety, Litigation and Compliance Preparation, Crisis Training, Witness Preparation, Candidate Appraisal/Vetting, It is expected to be used across private, public and third sectors in vertical sectors such as Agritech, Banking, Finance, Automotive, Biotech, Construction, Cybersecurity, Education, Energy, Defense and Security, Government, Politics and Compliance, Health and healthcare, Infrastructure, Insurance, Manufacturing, Media, Marketing, Pharmaceutical, Private Equity, Retail, Technology and Transport industries.
The consultancy has global clients in all these sectors and they will be offered priority usage delivered from a new purpose-built facilities at Battersea Power Station, London. It will be rolled out to similar studio laboratories in 26 TEAM LEWIS wholly-owned offices around the world throughout 2025/6.
The proposition has been developed for senior spokespeople and can simulate condition states such as a live broadcast and social media news environment. It reveals key analytics around questioning and response to crisis scenarios to deliver communications reliably and measurably.
Delegates are put through a ‘control’ session for baseline analysis. This involves live questions from a journalist or trainer, whilst being confronted with AI prompted social posts, real-time news, financials and video simulations. They are analyzed across a balanced score card which produces a detailed read out, with clear improvement points and recommendations for development.
The AI tool can be used to analyze extant and historical communications submitted in video or presented format. Bespoke assets can then be developed accordingly within other creative AI packages. These can be produced at speed through the company’s follow-the-sun global production studio system.
“The experience TEAM LEWIS has developed makes you feel like you are in a real broadcast environment,” said Steve Smith, VP Global Energy Management Communications at Schneider Electric. “I have supported senior executives with media training on numerous occasions, but TEAM LEWIS’s new Training for Trust offers something completely different. The constant interaction and real-time information on the screens, truly puts you to the test. Getting detailed reports analyzing your performance, coupled with an immediate playback are powerful tools. It reinforces the observations and advice provided by the trainer and helps you get a 360 understanding of your performance. I can highly recommend this training to any senior company spokesperson that wants to feel comfortable and prepared.”
“This is the first ever machine-based analytics that can test for integrity”, said Yvonne van Bokhoven Chief Operating Officer at Team Lewis. “We can now make what was previously subjective, wholly objective and comparable. We don’t know of a product like it anywhere in the world. We’re already working on the next version which will be able to scrape internet data to add a reputation score to the trust analysis.”
The TEAM LEWIS London Studio is located in the heart of the new Battersea Power Station development adjacent to Apple’s European HQ. The state-of-the-art space is equipped for a range of uses, from simple filming and audio recording to virtual production, Dolby Atmos mixing and experiential activations. The studio is available for rental, dry or wet hire, with staff always on hand to provide support. For more information about the technical capabilities visit the landing page here
About TEAM LEWIS
TEAM LEWIS delivers communications campaigns for commercial and community causes. Founded in 1995, the consultancy uses the latest machine learning technologies and has seen rapid expansion and operates in 26 offices throughout Asia, EMEA and North America.