The Brandman Agency named AOR for Gaylord Hotels

by | Jul 27, 2020

The Brandman Agency announced Gaylord Hotels as the newest addition to its roster of global hospitality and travel clientele. Owned by Ryman Hospitality Properties, Inc. and part of the Marriott portfolio of brands, Gaylord Hotels celebrated the reopening of four of its U.S. based hotels and convention centers this June, including Gaylord Opryland in Tennessee, Gaylord Palms in Florida, Gaylord Texan in Texas, and Gaylord Rockies in Colorado. Offering a multitude of experiences within acres of indoor space as well as outdoor pool play, all to be enjoyed while socially distanced, Gaylord Hotels provides spacious vacation havens for all travelers and guests.

Providing “everything under one roof” for visitors, Gaylord Hotels boasts expansive offerings at each resort. Collectively, the four Gaylord Hotels sit on over 400-acres, feature over 7,600 rooms, and offer dozens of food & beverage and retail outlets, approximately 85,000-square-feet of spa & fitness spaces, expansive pools and unique water park environments, and much more. The hotels also offer more than 1.9 million-square-feet of combined event, meeting and exhibit space.

With summer upon us, as travelers and families plan their getaways, they can look forward to re-imagined summer experiences and aquatic amenities to meet the demand of drive-market leisure travelers. Examples include the Arapahoe Springs water experience at Gaylord Rockies, the Cypress Springs Water Park at Gaylord Palms, the 4-acre indoor/outdoor SoundWaves™ Water Attraction at Gaylord Opryland, and the 10-acre outdoor Paradise Springs at Gaylord Texan. Each of the resorts also provide acres of airy indoor atriums under soaring glass ceilings, kept at a comfortable 72 degrees, where visitors can roam, play, and discover lush gardens and waterfalls – all while supporting social distancing protocols.

With guests returning, the brand is proud to operate in accordance with Marriott’s “Commitment to Clean” protocols, with enhanced cleaning technology, hospital-grade disinfectants, attendants dedicated to sanitizing frequently throughout the day, new social distancing protocols, and hundreds of new cleaning processes to take care of guests while they enjoy the resorts’ amenities. Additionally, Gaylord Hotels selected Vanderbilt University Medical Center, a leader in medical research, as its official wellness advisor. These combined efforts will further support the multi-phased health and sanitation plans, procedures, and employee training.

“We are thrilled to welcome Gaylord Hotels to our agency family and represent this leading hospitality brand that is paving the way for the return of the U.S. hotel industry,” said Melanie Brandman, Founder and CEO of The Brandman Agency. “Gaylord Hotels are such inspiring attractions unto themselves and they will serve as all-important destinations for safe getaways as travel slowly returns.”

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