COVID-19 has made irrelevant longstanding initiatives brands had planned for the 2020. In response, brands are re-tooling campaigns, ideas and launches and / or trying something entirely new—but these ideas sometimes sound good in a board room but don’t necessarily translate well to those on the outside.
To help, Diffusion is launching The Diffusion Gut Check —an open opportunity for any brand get a sense check on their new initiatives (under NDA) and if it is a good or bad idea from a PR perspective—a simple way to avoid drinking the koolaid and get an educated third-party perspective.
Brands questions are reviewed by a panel of the Diffusion management team and other in-house PR leaders in their own industries, spanning consumer tech, small business, b2b, financial services, hospitality and more. That panel responds with either a green light or a red light on the submitted idea, with rationale for why.