LOS ANGELES, CA (September 14, 2023) – The MRKT has announced that it is branching off from Terry Hines & Associates (THA) and will now operate as a standalone agency. The announcement was made today by the new entity’s co-owners, Marcos Barron, Bree Bosselmann, Venessa Fraguio, and Grant Nemirow.
This strategic move showcases the evolution of The MRKT as it paves its own path, while maintaining its beneficial ties with THA. Building upon its successful track record, and with this new leadership structure, The MRKT Co. will continue to deliver authentic, impactful, diverse-forward marketing strategies that reach today’s dynamic intersectional consumer. The client roster continuing with them onto this new formation will include big names, including Walt Disney Studios and Disneyland Resort, Warner Bros., Paramount, ESPN, Sony, NBCU, and top streaming platforms like Amazon, Hulu, Max, Peacock, and Disney +.
The MRKT Co.’s executive leadership council and their initiatives include:
- Marcos Barron: From the very beginning, with Owner/CEO and Co-Founder Grant Nemirow, Marcos envisioned The MRKT as a conduit to infuse the industry with diverse marketers. “The MRKT was conceived with a mission to seed greater diversity into the sector,” Barron reflects. “Now, as we take the helm as owners, this vision is further realized. Being a minority-owned business amplifies our commitment. It’s not just about leadership representation but about actively reshaping industry standards through our collective, diverse insights.”
- Bree Bosselmann: In her 13-year journey with The MRKT, Bree has played an integral role in shaping its distinct brand identity. “At The MRKT Co., our ethos has always been rooted in championing and uplifting diverse voices. As a majority-minority and women-led firm, we are taking a significant step towards better representing the breadth of the U.S. landscape, while also underscoring the essential role women hold in driving progress and change in our industry.”
- Venessa Fraguio: Throughout her 11 years at The MRKT, Venessa has bridged entertainment brands with evolving cultural nuances. Venessa, capturing her dual identity, expresses: “As a representative of both the Hispanic community and women in leadership, our agency embodies true diversity. We take pride in our diverse identities, which inspire and propel our work in the industry.”
- Grant Nemirow: Reflecting on the journey thus far, Grant said, “Witnessing The MRKT’s evolution, culminating in The MRKT Co., is a longtime goal of ours that has officially been realized. Born from passion, dedication, and hunger for innovation, I’m so excited to collaborate with this team in this promising new chapter.”
This new phase for The MRKT Co. serves as a launching pad for these trailblazing leaders to further redefine what diverse-forward marketing in the entertainment sector looks like. As a testament to its commitment to diversity and women’s leadership, The MRKT Co. is actively pursuing the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE) certifications.
The inception of The MRKT Co., bolstered by its new ownership partners, stands as a powerful proclamation of its past achievements and a bright harbinger of a diverse, inclusive, and progressive industry future.
About The MRKT Co.:
Originating from Terry Hines & Associates, The MRKT Co. is a leader in diverse-forward marketing, with expertise spanning publicity, promotions, and digital strategies, including community seeding, influencer outreach, and creative advertising; always with an eye on quality and relevance for intersectional audiences. For more insights, visit mrktco.com or reach out at [email/phone number].
About Terry Hines & Associates:
With a rich 40-year history of collaborating with leading U.S. companies, Terry Hines & Associates has carved a niche in the realm of entertainment marketing. Their unique approach blends unparalleled expertise in creative advertising, social media, and comprehensive entertainment marketing strategies. The core of THA’s success lies in their knack for identifying the right talent, equipping them with state-of-the-art tools, and consistently delivering tangible results to their esteemed clientele. To learn more about their legacy and services, visit www.terryhines.com.