The PHA Group, award-winning agency and one of The Drum’s Top 100 Independent Agencies in the UK, has successfully completed its second exchange program with 5W Public Relations, its partner agency in New York. The PHA Group hosted five employees from 5WPR in their office. In return, four PHA employees of various experience levels, were sent to New York to work alongside employees of 5WPR.
Developed with the intention of sharing talent, resources, and business across the two agencies, PHA and the 5WPR have nurtured a successful partnership since 2018. The exchange program was developed to give employees of both agencies a unique opportunity to work in an international PR office, observe how campaigns are activated, client relationships built, new business won, and how coverage is secured and journalist relationships built and maintained.
The PHAx5W exchange program is one of the highlights of our partnership and we were delighted to welcome five of 5W’s employees to our offices last week. The exchange program gives employees from both agencies such a fantastic opportunity to experience agency life in another country and to not only learn from others, but to impart knowledge too. We are looking forward to seeing the benefits that this exchange will bring over the coming months.” added Mark Gregory, CEO of The PHA Group.
Each exchange provides employees from PHA the opportunity to spend six days in New York, and for four of these days to be based in the 5WPR offices. The remainder of the trip allows PHA employees a chance to explore and sightsee in one of the most famous cities in the world.
The partnership between PHA and 5W has grown considerably in the past 12 months, with several shared clients and two successful exchange trips to each other’s offices, giving both agencies the ability to build close-working relationships and learn from each other.
“We were happy to send five more employees to the UK after a successful exchange program earlier this year,” said 5WPR CEO and Founder, Ronn Torossian. “Beyond being a great perk for our employees, we’ve found this program to have important educational and team building benefits that have strengthened not only our relationship with The PHA Group, but the sharing of team resources and knowledge between departments within the agencies.”