Leading independent PR, digital and creative agency, The PHA Group, has been appointed by Henley Royal Regatta to manage the press office for this summer’s event.
Recognised as the most prestigious regatta in the world, Henley Royal Regatta is the highlight of the summer rowing calendar and the social season in the UK, with more than 400 races over the course of the six-day event, in a knockout format.
The appointment sees The PHA Group managing the press office in the build up to the event, as well as on-the-ground during the week of the Regatta, whilst raising the profile of the athletes taking part.
The 2024 edition of Henley Royal Regatta will take place between 2nd-7th July. First held in 1839, Henley Royal Regatta has been held annually ever since, with the exception of the years affected by the two World Wars and the COVID-19 pandemic.
Maddie Portwain, Digital Marketing Manager at Henley Royal Regatta, commented: “Ahead of a much anticipated summer of sport, the Henley Royal Regatta has become synonymous with celebrating the pinnacle of rowing alongside quintessentially British tradition. This year we are excited to welcome Nyetimber as our first exclusive English sparkling wine partner. We are looking forward to working closely with The PHA Group to make this summer’s Henley Royal Regatta one of the best yet.”
Daniel Apostolos, Senior Account Director at The PHA Group, added: “As one of the most famous sporting events in the world, we are delighted to be working with Henley Royal Regatta for this summer’s event, helping to showcase the stories of athletic excellence across six days of jam-packed racing action.”
Henley Royal Regatta is visited by more than 400,000 people each year, with the event boasting over 400 races across six days of elite sporting competition.
