MiHIGH, creators of an innovative new at-home Infrared Sauna Blanket, have appointed leading PR agency The PHA Group with a UK brief that spans journalist and influencer engagement, product and feature placement, and thought leadership as they continue to grow exponentially.
The Australian based wellness company provides consumers with a more affordable and accessible way to enjoy the benefits of infrared saunas from the comfort of their own home.
The PHA Group will be raising awareness of MiHIGH’s innovative new wellness technology across the consumer media and influencer landscape, championing its benefits which include efficient detoxification, skin rejuvenation, an enhanced calorie burn, and calming/recovery qualities.
Co-founders, Ed Hodge, 26, and Wyatt Westmoreland, 23, set up MiHIGH after recognising the accessibility of public saunas as a barrier to many, and their sauna blankets are designed to enable consumers to experience a natural high from the comfort of their own home for the fraction of the price.
Having launched in the UK in May, MiHIGH have since experienced unprecedented demand for their infrared sauna blankets, which prompted the decision to bring The PHA Group on board.
Commenting on the appointment, Ed Hodge, co-founder of MiHIGH explained: “We chose PHA because of their stellar reputation and impressive list of clients. They showed some very strong results within our industry, and so it was a natural choice to partner with a leader in PR for our space.”
Tom Inskip, head of fitness at The PHA Group, comments: “Wellbeing has arguably never been more important, and its no secret that many are looking for new at-home solutions to improve theirs.
“MiHIGH have clearly recognised that, and we’re excited to share the benefits of their infrared sauna blankets with the national consumer health, wellness, fitness, beauty and lifestyle media and influencer landscape, to help them as they continue to scale and grow in the UK.”