The PHA Group tastes success with latest The Skinny Food Co account win

by | Feb 12, 2021

The Skinny Food Co®, creators of an ever growing range of nearly 200 healthy, great tasting food and drink products, have appointed leading PR agency, The PHA Group with a UK press office brief that spans product placement, feature placement and business profiling as they continue to grow exponentially.

The Nottingham based food and drink brand is dedicated to bringing consumers healthy, great tasting products without the high sugar, fat and calorific content, their products enjoyed by a growing number of health-conscious individuals including parents and their children, diabetics, vegetarians, vegans, and those with food intolerances.

The PHA Group will be raising awareness of exciting new products launching across The Skinny Food Co® range including their new Fakeaway, healthy ready meals, and most recently launched high protein, low sugar Skinny Bars.

Wayne Starkey (left) & James Whiting (right) - The Skinny Food Co. co-founders

Wayne Starkey (left) & James Whiting (right) – The Skinny Food Co. co-founders

Co-founders Wayne Starkey, 41, and James Whiting, 29, set up The Skinny Food Co® motivated by diabetic family members and young children, forced to avoid many flavoured, sugary foods.

Having never looked back, The PHA Group will be profiling the pair’s success across the national business media landscape off the back of an incredibly successful start to 2021 for the team, who have ambitions to build out their product range to some 350 products this year alone.

Commenting on the appointment, Wayne Starkey, co-founder of The Skinny Food Co® explained: We are contacted by PR companies on a daily basis and have been in discussions with The PHA Group for the past six months.

“It was clear from engaging with them that they deliver impact and results for their clients week-in week-out, hence the reason to bring the team onboard.”

Shelley Frosdick, managing director at The PHA Group, comments: “The Skinny Food Co® is a fantastic, British business success story and we’re excited to be able to support the team’s ambitious growth plans for 2021 and beyond.

“There’s no reason why healthy food and drink shouldn’t taste good, and through an industrious UK press office function, we will communicate this to consumers to drive awareness and sales for The Skinny Food Co®’s extensive range of great tasting products.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...