The Pollack PR Marketing Group (PPMG) announced that it has renamed itself to The Pollack Group (TPG), to better reflect its vision on the next era of paid, earned, social and owned media in the evolving PR, marketing, and communications industries. The Pollack Group (TPG) will carry forward PPMG’s 35-year history of successes as an independent agency and will continue to incorporate and expand its creative, digital, production, marketing, and public relations practices. As TPG, the agency will stay on the same course that earned it an excellent reputation garnered over more than three decades. The agency will continue to be recognized for what it does best, providing excellent strategy and tactical execution, while working as a client’s brand psychologist, audience behavior analyst, data geek, strategic content creator, and communicator – ultimately helping clients to help themselves.
“Our agency has grown amidst the rapid-fire changes happening all around us and, as such, we are renaming the agency to better reflect our own evolution. The new name will allow our employees and clients to evolve and thrive with us, well into the future,” commented Noemi Pollack, founder, and CEO of the agency. “The establishing of the agency’s digital services, branded as LAB186, together with our hallmark PR and marketing services, triggered real change in our agency, and that change will now be reflected in our agency’s name.”
“This year, we celebrate our 35th anniversary and it is as a good a time as any to make the name change of our agency,” said Stefan Pollack, president of The Pollack Group. “Change continues to happen at an ever-escalating pace in our industry. In some cases, we’ve helped lead it, and in others, we’ve responded with flexible approaches. Today, we unleash a new foundation upon which to build our future — a future of greater agility, combined with a firm commitment to our values, which will keep us thriving together.” Adds Stefan Pollack, “We are excited about what’s ahead.”
“When we started our agency in 1985, we were a two-person PR firm with grand ambitions,” added Noemi Pollack. “I am thankful that we knew then to be integrated as both a PR and marketing agency. Back then, we had to describe what we did, as it was still a siloed agency industry, so PR and marketing was foundational to our agency name. Today, 35 years later, it is time to put a stake in the ground and become what our clients have always affectionally called us, ‘The Pollack Group.’ Over the years, our services have evolved and grown to become holistic, with fully integrated offerings of marketing, digital and communications services.”
“Over our agency’s tenure, clients have come to count on us to develop creative campaigns that, in turn, become lead generators for them. We have become instrumental in guiding clients on the strategies that will lead them to embrace competitive advantages in the marketplace,” added Will Ostedt, EVP and Creative Director of The Pollack Group. “Our agency’s creativity has helped transform our client’s complex narratives into a single-story line that helps propel them to reach their intended audiences in a simple, fun and engaging way,” added Ostedt.