The S3 Agency, the creative agency whose work has won awards for clients ranging from BMW of North America to Becton Dickinson, has been named Agency of Record for CarePoint Health. CarePoint is one of New Jersey’s leading health care systems, comprised of three long-standing, highly regarded hospitals: Christ Hospital in Jersey City, Hoboken University Medical Center, and Bayonne Medical Center. Following CarePoint’s rigorous search, The S3 Agency was selected as AOR, with responsibility for full-service strategic direction and creative execution across digital and traditional communication channels.
CarePoint seeks to further assist the communities it serves by amplifying awareness of the many healthcare-leading services it provides on a local level—from delivering specialized care (such as women’s health, heart and vascular, and a 24/7 sexual assault crisis center) to pioneering new solutions to address urgent population health needs. The S3 Agency will work closely with CarePoint’s internal marketing team to increase awareness of each hospital’s offerings and areas of expertise.
To strategically support CarePoint’s increased awareness goals, The S3 Agency will utilize its proven brand elevation process that has yielded results for clients across many different industries, including health care. “Helping clients who truly help others is immeasurably rewarding,” said Denise Blasevick, CEO of The S3 Agency. “The CarePoint Health hospitals are incredible local resources, providing national-calibre care right in Hudson County. We are honored to be chosen as their agency partner, and we look forward to helping more people discover CarePoint.”
“We are excited to begin this partnership with S3 as they have proved to be both innovative and strategic in their marketing approach,” said Randy Minniear, Executive Vice President of External Affairs. “The S3 team also has an appreciation for the diverse community that CarePoint serves and understands our mission of bringing quality, leading-edge healthcare to communities throughout Hudson County.”
The S3 Agency began its role as CarePoint Agency of Record in January 2019, and new campaign work will be rolled out in the upcoming months.